Versteel Unveils New Website Experience with Captivating Tagline: “Our Niche is You”


Versteel announces the launch of its revamped website featuring a fresh and intuitive design, coupled with an engaging new tagline, “Our Niche is You.” The redesigned experience is a testament to Versteel’s commitment to a people-centric approach, emphasizing the importance of individualized attention while providing high-quality furniture solutions.

The new website design is clean and timeless, placing a strong emphasis on the user experience while embodying Versteel’s distinctive personality and values. The integration of an easily readable modern typeface with a bold, handwritten script injects character into the design, highlighting an emphasis on individuality. Interactive elements, responsive design and accessibility breathe life into the content, storytelling and company as a whole.

Guided by intuitive navigation, visitors are easily able to explore Versteel’s extensive product offering and company’s ethos. Product information has been meticulously organized for consistency, providing insights into each product’s narrative with quick access to top-level information, curated product galleries, and organized product specifications. Designer bios delve into the design journey and partnership. Material information, specification tools and literature downloads can also be found in a centralized resource center, which has been organized for better navigation and searchability.

“A lot of time, dedication and care went into this project,” states Audra Hamlin, Director of Marketing at Versteel. “In order to provide a compelling digital experience, we took a step back to reflect on Versteel as a brand and conducted a deep dive to understand the different visitors to the website.

Whether an employee, sales rep, customer or community member, each person visits the site with a different goal in mind.”

The collaboration within the Versteel team and its partners throughout this project provided valuable insights into the company’s core values, with a particular focus on people. At Versteel, its extended family of employees, sales representatives, partners and customers is its heart and soul. Versteel pairs large-scale production with the nimble, one-on-one approach of a family-owned business to bring each customer’s vision to life. Versteel’s new tagline, “Our Niche is You,” reflects the profound significance Versteel attributes to this sentiment.

Versteel invites you to immerse yourself in the rich narrative and discover firsthand why “Our Niche is You.” Explore the new website at

About Versteel

Through decades of innovation and dedication, Versteel has designed and manufactured highly functional, precision-engineered tables, chairs and collaborative furniture from its Indiana-based facilities. Consistently delivering product with a high level of quality and rigorous attention to detail, Versteel is guided by a commitment to product versatility and excellent service, constantly evolving to fit the individual needs of each customer.