Theo Haag as new European Sales Director and Jennifer Hendren as new Senior Director of Product Development.

Ultrafabrics announces Jennifer Hendren as new Senior Director of Product Development
Ultrafabrics is excited to announce that Jennifer Hendren has been hired as Senior Director of Product Development. With over 30 years of industry experience, Jennifer is an outgoing, creative and motivated lead whose fine-tuned sensibility continues to innovate and disrupt the textile industry.
Hendren’s extensive experience with woven performance jacquards and expertise in textiles is a welcome and strategic addition to the Ultrafabrics team. Her vast knowledge of design and product development at a global level, as well as her proficiency as a manager, will dovetail successfully with Ultrafabrics’ reputation as a premium and trusted global textile leader.
Hendren says, “I’m very excited to be working with the incredible team at Ultrafabrics to expand our product offering into different markets globally. There is tremendous potential with the amazing products we have in the works.”
Danielle Boecker, Co-Founder and President of Ultrafabrics, says of Jennifer joining the team, “We welcome not only Jennifer’s industry experience, but her innate ability to understand what the market needs, before it knows itself. Her ability to deftly identify trend and style while understanding performance and our brand’s global mission makes her a perfect fit and addition to our company”
Jennifer has a proven ability to lead innovative design teams and ensure operational excellence, particularly in the Furniture and Residential Editor markets. Ultrafabrics looks forward to a long, productive working relationship.

Ultrafabrics announces Theo Haag as new European Sales Director
Ultrafabrics is proud to announce its most recent hire, Netherlands-based Theo Haag, as European Sales Director.
With experience in the textile industry that spans three continents, Ultrafabrics looks forward to integrating his knowledge base into its global strategy.
“I am delighted to be joining this vibrant brand to help it grow in Europe,” says Haag. “The potential for this high-quality textile is enormous and I can’t wait to see where it goes.”
Sergio Prosperino, Vice President of Sales, says, “Theo has spent his entire career immersed in the European market and brings a depth of knowledge in the textile space to Ultrafabrics. His hands-on approach to working with furniture manufacturers and the design community aligns perfectly with how Ultrafabrics engages with partners and clients. We are excited for his arrival and know he will be a great addition to an already strong team.”
Ultrafabrics continues to grow globally but prioritizes serving markets at a regional level. Theo’s knowledge of the subtleties and nuances of the European market will enable the brand to bring its quality and values to the high standard that the industry expects.
Haag has an impressive track record in export, key account and distribution management, while deftly analyzing sales channels and capitalizing on market opportunities. Ultrafabrics looks forward to a long working relationship.
About Ultrafabrics
Crafted in Ultrafabrics’ Japanese mill using the proprietary production process, Takumi™ Technology, Ultrafabrics is passionate about creating unrivalled sensorial experiences. Ultrafabrics’ investment in innovation, research and development has resulted in a range of polyurethanes suitable for both indoor and outdoor use. With an extensive client list of luxury brands spanning many industries, from residential and contract furniture, to upholstery for cars, yachts, airlines and private jets.
For more information, visit www.ultrafabricsinc.com