Tracy Cook joins soft surface team at Tarkett

Tracy Cook

Tarkett, a worldwide leader in innovative and sustainable flooring solutions, has welcomed Tracy Cook to its growing commercial team as Senior Director, Product Management, Soft Surface.

Cook will set the strategy for all Tarkett North America commercial soft-surface products. Her role will include life cycle analysis, protecting and growing market share within current target market segments, and managing existing product portfolios. She will also be responsible for identifying new product and service ideas, as well as opportunities for growth in new market segments.

“Tarkett’s design vision gives me confidence that we will see continuous growth in the soft surface segment in the coming years,” Cook said. “After many years in this industry, I still see untapped potential in soft-surface products. Our goal at Tarkett is to vigorously and passionately explore those opportunities — and to further advance innovations such as ethos® and Powerbond® — all while remaining dedicated to sustainability and wellness.”

Cook brings nearly 30 years of industry experience to her new role, having previously served as director, CX innovation with Georgia Pacific and as director of strategic insights and innovation with Shaw Industries.

“Tracy’s competitive backgrounds in carpet tile, brand strategy and marketing will bring unique experiences of problem-solving to this critical role on our product management team,” said Paul Young, senior vice president.

Cook holds a degree in public relations & communications from Auburn University.

To learn more about Tarkett, visit

About Tarkett

With a history of 140 years, Tarkett is a worldwide leader in innovative flooring and sports surface solutions, with net sales of €2.8 billion in 2021. Offering a wide range of products including vinyl, linoleum, rubber, carpet, wood, laminate, artificial turf and athletics tracks, the Group serves customers in over 100 countries across the globe. Tarkett has 12,000 employees and 34 industrial sites, and sells 1.3 million square meters of flooring every day, for hospitals, schools, housing, hotels, offices, stores and sports fields. Committed to change the game with circular economy and to reducing its carbon footprint, the Group has implemented an eco-innovation strategy based on Cradle to Cradle principles, fully aligned with its Tarkett Human-Conscious Design® approach.

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Proof in Every Step

For years, Tarkett has raised the sustainability standards of the flooring industry. It purposefully designs floors with total transparency to create healthier, safer spaces for both people and planet. When Tarkett floors reach their end of life, the company’s ReStart® program makes it possible for them to be repurposed or recycled. Tarkett’s near-term science-based carbon emissions reduction targets have been validated by the Science Based Targets initiative (SBTi) and are fully aligned with the Paris Climate Agreement objective to limit global warming by 1.5 degrees Celsius. For more information, visit