Tile of Spain manufacturers returned to Valencia, Spain last month for the 41st edition of CEVISAMA, the International Fair for Ceramic Tiles and Bathroom Furnishings. This year’s fair was held from February 24 – 28, 2025 at Feria Valencia, located in Valencia’s center city.
STATE OF THE INDUSTRY
During Tile of Spain’s annual Press Conference, held on the second day of the exhibition, Vicente Nomdedeu, President of The Spanish Ceramic Tile Manufacturer’s Association (ASCER), highlighted the resilience of Spain’s ceramic sector, providing insight on 2024 production, sales and exports figures.
In 2024, Spain’s total sales amounted to $5.20 billion, with 72% of this figure generated from international markets. While Spain exports to 186 countries worldwide, Europe remains the top market for Tile of Spain, with six countries among the top ten export destinations, accounting for 51.1% of total exports. The United States leads the exports ranking, with sales totaling $510 million, 13.5% of total exports. Nomdedeu reinforced the key message of the industry-wide campaign, ‘The Secret Ingredient,’ throughout his speech, emphasizing that “Choosing Spanish ceramic tile means opting for a material that meets the highest standards.”
FEATURED TRENDS FOR 2025
The 2025 CEVISAMA show featured four days of excitement, excellence and innovation. More than 70,000 industry professionals from around the world filled the exhibition floor, exploring the latest advancements from over 500 exhibitors. Over the course of the show, Spanish tile manufacturers showcased cutting-edge developments in production techniques and technologies, demonstrating the true “secret ingredient” of Spanish ceramics. Below is a preview at some of the groundbreaking trends highlighted by select companies participating in Tile of Spain USA’s prestigious “Passport to Creativity” tour:
TERRACOTTA RENAISSANCE
Terracotta is experiencing a huge resurgence. Driven by its timeless charm and dynamic versatility, an increasing number of homeowners and interior designers are embracing various shades of natural clays in their designs. Across the globe, unique interpretations of terracotta tiles are being utilized to emphasize a return to Earthy materials and a desire to create spaces that feel warm, welcoming and rooted in tradition. From the off-white hues found in Turkey, France and Croatia, to the peachy tones typical of Central Europe and the rich rusty shades commonly seen in Northern Africa, Morocco and the southern Mediterranean, Spanish manufacturers are offering a wide range of rustic-inspired tones to meet the demands of today’s market.
GAYAFORES, Deco Biscuit
HARMONY, Afra
EARTH-LED ACCENTS
Many emerging ceramic collections are incorporating organic colors and textures as accents to curate a tranquil and natural atmosphere. These nuanced details are carefully selected to complement the prevailing Earth tones and natural flora that dominate current designs. Tiles are being produced in soft browns, greens and blues to seamlessly blend with today’s biophilic styles. To enhance depth and authenticity, Spanish tile makers are creating tile with tactile finishes such as matte, rough-hewn or stone-like textures to replicate the appearance and feel of natural materials.
NATUCER, Crayon
APAVISA, Yoku
CERAMICS AS CERAMICS
The tile industry is experiencing a revival of creative approaches that embrace the inherent qualities of ceramics. Celebrating their classic, enduring appeal, some Spanish tile makers are shifting away from mimicking the look of other materials and instead honoring the beauty and characteristics of ceramics itself. The artisanal charm of handcrafted ceramics is gaining popularity, with companies incorporating subtle ridges and 3D textures to create both a visual and tactile experience.
MAINZU, Amalfi
DECOCER, Orion
ECHOES OF THE PAST
Spanish manufacturers are looking to the past to shape the trends of the future. When curating interiors that offer solace and reprieve, designers and homeowners are seeking surfaces infused with nostalgia and comforts of the past. Drawing inspiration from historical design elements and past tile trends, Spanish companies are reimaging these styles for modern environments. Today’s tiles showcase a revival of classic patterns and vintage color palettes, along with weathered effects to make them appear as if they’ve been exposed to the elements over time.
CEVICA, Groovy
CERLAT, Cézanne
TECHNOLOGY DRIVEN SOPHISTICATION
Spanish tile brands are focused on finding innovative ways to offer elevated aesthetics while reducing both landed and installation costs for consumers. In response to the growing demand for affordable luxury, manufacturers are leveraging several advanced techniques to achieve upscale looks without neglecting quality or performance. Through methods like scoring, digitally targeted glaze application and reducing thickness and weight, companies are able to achieve high-end looks at lower costs for customers.
VIVES, Dúo
KERABEN, Masaya
TIMELESS STONE-LOOK
Advances in printing technologies are enabling Spanish tile makers to create ceramic and porcelain tiles that almost perfectly replicate the natural textures, veining and patterns found in stones such as marble, granite, slate and limestone. Offering the beauty of natural stone without the added cost, stone-look ceramics provide greater durability, easier maintenance and more versatility. Additionally, these tiles are crafted from sustainable materials, providing an eco-friendly alternative to using natural stone.
GRES ARAGÓN, Cronos
REALONDA, Cuzco
About Tile of Spain
In Spain, tile makers labor as they have for centuries – pushing their passion for design and innovation to new levels of artisanship. With one of the purest and strongest domestic clays available, Spanish manufacturers have an unparalleled ability to make the end product more diverse. From rustic handmade forms; to technical facades that cool buildings and clean the air; to the impossibly slim, sustainable recycled and inkjet masterpieces that fire the imagination.
The Spanish Ceramic Tile Manufacturers’ Association (ASCER), together with the España Exportación e Inversiones (ICEX) are the organizations whose objective is to support Spain’s ceramic tile manufacturers and the industry as a whole by stewarding and promoting the Tile of Spain brand worldwide. A strong global leader, the Spanish ceramic tile sector is comprised of more than 100 companies concentrated primarily in the province of Castellón.
For more about tile produced in Spain, contact Tile of Spain Center at the Trade Commission of Spain, 2655 Le Jeune Road, Suite 1114, Coral Gables, FL 33134. Call 305- 446-4387 or visit http://www.tileofspainusa.com.