The Mitchell Group Names Roslyn Muney as Director of Brand Strategies

Roslyn Muney

The Mitchell Group announced that Roslyn Muney has joined the textile manufacturer as its new director of brand strategies, effective immediately. In her new role, Muney will primarily be responsible for identifying and targeting new markets and customers, along with other business development initiatives. She will also be tasked with raising brand awareness internally and externally, directly supporting the sales team. Additionally, Muney will leverage The Mitchell Group’s involvement in various industry organizations to augment its presence and position as a leader in textile product development.

“Roz’s industry knowledge and interconnectivity make her the ideal leader for this key role,” said Bill Fisch, president of The Mitchell Group. “One of her many strengths is her ability to blend creative thinking with business strategy. Roz’s talent and her relationships are far-reaching and will be integral as we continue to grow our market share.”

Muney brings years of extensive sales, technical, and marketing experience from both the residential and contract markets. She has previously represented companies such as Ultrafabrics, Wearbest, Arc-Com, and Schumacher. Her broad background in product development and sales within the textile industry has allowed her to develop well-rounded expertise and multi-disciplinary insights across all segments. She also brings strong business management and analytical acumen from her time working at Merck and Kimberly-Clark.

Muney is a graduate of the Philadelphia College of Textiles and Science, where she obtained a Bachelor of Science degree in marketing with a minor in textile design.

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Co-founded by Bill Fisch and Ann Brunett, the Niles, Ill.-based company is a premier textile source and converter for furniture manufacturers, retailers, hospitality, contract, and healthcare markets. Mitchell’s high-performance faux leather products are widely used in a variety of commercial spaces including healthcare facilities, casinos, restaurants and offices. The Mitchell Group’s brands include Sta-Kleen® Performance, the industry’s first dry-erase urethane upholstery, Sta-Kleen Polycarbonate, Sta-Kleen Silicone, Ez-Kleen, and Mitchell Collection.