Tarkett, a global flooring manufacturer with a large presence in the Atlanta metro area, earned two Atlanta Marketer of the Year (AMY) Awards on Thursday, March 28, 2024. The awards recognized Tarkett’s creative and innovative marketing strategy and activations around Design Days 2023.
“These wins are a testament to the exceptional talent and unwavering commitment of each member of our team and our agency partners, Leap and Miller Brooks. This achievement wouldn’t have been possible without their collective effort, creativity, and passion that they bring to the table every single day,” said Sonia Serrao, Vice President of Brand Marketing for Tarkett North America.
The company’s Design Days campaign activity extended across platforms and included guerilla marketing tactics to drive foot traffic to Tarkett’s Chicago showroom during the commercial design industry’s Design Days tradeshow event. Additionally, the campaign was designed to generate leads, gain market share, and position Tarkett as a frontrunner in design leadership (particularly with the launch of the Collaborative carpet and LVT collection, the premier collection from Omoleye Simmons, Tarkett’s vice president of design). The campaign included print and digital pre-show ads, outdoor ads on kiosks and mobile billboards, feet-on-the-street promotions, and an interactive mark-making activity in the showroom to connect attendees with the Collaborative collection’s design process. As a result, Tarkett hosted close to 1,400 visitors in three days—a 62% increase from Design Days 2022.
The campaign earned two awards in the B2B Marketing Campaign and the Live Event/Experiential categories at the AMY Awards.
Presented annually by the American Marketing Association of Atlanta, the AMY Awards highlight “companies and individuals who’ve made their mark on the Atlanta marketing scene during the previous calendar year,” according to its website.
To learn more about Tarkett, visit tarkett.com.
About Tarkett
With a 140-year history, Tarkett is a worldwide leader in innovative and durable flooring and sports surface solutions, generating net sales of 3.4 billion euros in 2023. The Group has around 12,000 employees, 23 R&D centres, 8 recycling centres and 34 production sites. Tarkett designs and manufactures solutions for hospitals, schools, housing, hotels, offices, shops and sports fields, serving customers in more than 100 countries. To build “The Way to Better Floors”, the Group is committed to the circular economy and sustainable development, in line with its Tarkett Human-Conscious Design® approach. Tarkett is listed on the Euronext regulated market (compartment B, ISIN: FR0004188670, ticker: TKTT). www.tarkett-group.com
Proof in Every Step
For years, Tarkett has raised the sustainability standards of the flooring industry. It purposefully designs floors with total transparency to create healthier, safer spaces for both people and planet. When Tarkett floors reach their end of life, the company’s ReStart® program makes it possible for them to be repurposed or recycled. Tarkett’s near-term science-based carbon emissions reduction targets have been validated by the Science Based Targets initiative (SBTi) and are fully aligned with the Paris Climate Agreement objective to limit global warming by 1.5 degrees Celsius. For more information, visit commercial.tarkett.com/sustainability.