Studio-Tag Launches in NYC
Offering a Turnkey, Interactive Experience for Designers
Studio-Tag is a new interactive showroom that focuses on supporting designers through every phase of their creative process, working proactively with them to make informed design decisions. Studio-Tag has adopted a new curatorial approach that is targeted towards commercial, corporate and hospitality interiors – bridging quality, design, and relevant pricing for these sectors.
Studio-Tag represents 13 international and local manufacturers, which have been carefully selected bringing a new point of view, one that is bilaterally creative, fresh in perspective and affordable. The Studio allows designers to see, feel and test products in order to truly allow them to bring forth the perfect design solutions. Conceived to be a turnkey solution, Studio-Tag works with designers from the onset: from the conceptual design phase and assisting in selecting suitable products while considering the designer’s design brief and layout as well as client needs, creating a truly customized design solution.
Studio-Tag was the brainchild of the three founders: Emma Robson, Jon Offerman and Devon Rausch, who bring years of experience working within every sector of design – construction, architecture and interior design, furniture selection and space planning. Designed by Robson based on her contract experience in sales and the trends she’s observed in workspace interiors coming out of Europe, the Studio is a collaborative work environment space that functions as a live case study.
“I hope the showroom inspires designers and supports them in their creative process” said Robson. “My experience in the contract design industry, particularly when dealing with the challenges of the rapidly evolving workplace environments, has allowed me to acquire valuable insight into the needs of a project. Designers expect concise information and a showroom experience that is informative, uniquely approached and enjoyable. My ambition has always been to represent and work with the best manufacturers and designers in the world. Studio-Tag has afforded me the opportunity to do this. It is extremely liberating to work in an environment where there is substance, longevity and the design is and always will be relevant.”
The new showroom is one part modern boutique hotel lounge, one part collective think tank. It functions as both a gallery and a laboratory of sorts and showcases its highly customizable design offerings in curated vignettes. The space boasts a moody yet functional aesthetic – rich anthracite walls, plush jewel tone furniture, a live green wall, and Studio-Tag’s signature LEED-certified Tagwall architectural glass wall environments. Each installation exhibits the Studio’s ability to offer a wide variety of flexible product choices.
Studio Tag and the Modern Office
As companies start to more actively seek ways to introduce spaces for privacy and collaboration with open plan offices, Studio-Tag is uniquely positioned to be an ideal partner in this effort. The Studio aggressively focuses on intelligent and result driven solutions to create ergonomically sound environments that are both functional and interactive. The showroom demonstrates that it is possible to keep the open feel while providing auditory solutions and privacy wherever needed in a fluid and organic way. Offering choice and flexibility emphasizes the importance of humanizing the work environment, and better addresses the dynamic needs of modern businesses. In addition to the wall systems and furnishings, they are able to propose a number of unique solutions to acoustic challenges including phone booths, acoustic furniture and wall tiles, paneling, and glass wall systems.
The Collection Specifics…
Every product offered is on display, including acoustic paneling, lighting, blinds, rugs, architectural glass, customized steel solutions and a wide range of auxiliary European furniture from manufacturers that include Verpan, Hay, Johanson, Slalom, Polarmoss, Pedrali, Framery, Opiary, Donar, Creative Touch Rugs, Tagwall, Greenwall and Verde.
One of Studio-Tag’s most unique capabilities is an approach developed exclusively for the Studio by their in-house art director, Anna Abbruzzo, which offers clients the opportunity to work with an artist (artists) in order to translate works of art into customizable, functional installations that are both contextual and respond to the allocated art budget. The idea is to apply artwork (of the client’s choice) to architectural elements such as walls and glass partitions. Abbruzzo currently works with various known contemporary artists such as painter Irene Neal (whose work is exhibited currently at the Studio), and photographer David Wittig whose images have been seamlessly integrated into the Tagwall architectural glass wall environments in the showroom.
Integrating art into commercial interiors in a way that responds to both the client’s and the space’s contextual needs as well as the design professional’s vision is just another way in which Studio-Tag aims to serve as a one-stop-shop for its clients.
The 6200 Sq. Ft. showroom located in the historical Plant building near Times Square has been a source of collaboration, energy, and purpose ever since legends like John Lennon and Jimi Hendrix recorded some of their iconic hits in the Record Plant Studio.