Smith & Fong Launches New Dealer Program for Durapalm Flooring

New Display Package is Free to First 10 Dealers to Sign Up for the Durapalm Flooring Line

Sustainable interior finishes pioneer Smith & Fong Co. on Apr. 29 announced the launch of a new dealer program for retailers of its award-winning Durapalm line of palmwood flooring.

The new retail program includes a circular display that merchandises Smith & Fong’s new Durapalm flooring styles for 2020. The display is compact and eye-catching with its distinctive palm-leaf top and relatively small showroom footprint.

“Durapalm is a wholly unique product within the greater flooring industry in that it is arguably the only palm option commercially available,” Smith & Fong founder and CEO Dan Smith said. “It’s durable, attractive and one of a kind. We affectionately call it ‘the affordable exotic.’”

Smith & Fong is providing dealers a merchandising package that includes the display, six display sample boards, hand samples and brochures. The company’s website is a one-stop shop for all information on the product and lists all dealers nationally at

“And the first 10 dealers to sign-up will receive the package free of charge,” Smith said. “This is a great time to add an exciting new product line.”

Smith & Fong has explored the potential for palm as a renewable resource for almost 20 years. Over this time, they have refined their sourcing and processing of this vibrant, sustainable material. Produced and fabricated in both India and China, Durapalm flooring can contribute to USGBC LEED® credits for Low-Emitting Materials and Biobased Materials.

About Smith & Fong

Founded in 1989 and headquartered in the San Francisco bay area, Smith & Fong Co. was the first U.S. based company to manufacture and import laminated bamboo products under the Plyboo brand. Entering the palm market with the Durapalm branding in 2000, today Smith & Fong’s products are distributed throughout the Americas, Europe, the Middle East and Asia. Smith & Fong is committed to sustainability, innovation and great design. For further information call 866-835-9859 or visit us at