Skitsch Lighting: off is the new on!
The new Skitsch by Hub Design catalogue for the lighting sector
Skitsch by Hub Design, the benchmark Italian brand on an international level for its eclectic design, presents the new Skitsch Lighting division.
Skitsch Lighting was set up with the vocation of interpreting light through atypical lighting articles, ironic, cheeky items that go beyond the concept of the traditional lamp to become main players in rooms, even when switched off, yet with plenty of attention to use of techno materials and new-gen light sources.
Products like Wood Lamp by Fernando and Humberto Campana, 2D Led by Ding 3000, Jupe by Elia Mangia, Saily e Net by Pagani e Perversi, just to mention a few, immediately highlight the market’s special attention to Skitsch brand lighting; articles that create unique, fascinating atmospheres.
Skitsch by Hub Design thus underscores lighting products taken from the general catalogue with the aim of enhancing their distinctive elements and appeal through communication targeting both the end user and sector operators.
“Over the next two years, Skitsch Lighting”, comments Massimiliano Moschini, Sales Director for Hub Design, “will address retailers in the Hub Design network and in particular partners in the lighting sector: specialist stores will be working alongside the traditional network while architecture and interior design firms will be involved for insertion of Skitsch lighting in Ho.re.ca. projects”.
With this new dedicated catalogue, Skitsch Lighting becomes a communication tool and at the same time a company division for the development of new concepts by the most creative established or emerging designers. This is the start of a path that, in line with the original spirit, intends to enrich the range of products with innovative, functional, emotional, fascinating ideas.
The creation of the lighting division for the Skitsch brand, which together with the Baleri Italia brand has been part of Hub Design S.r.l. since 2014, is part of the expansion programme undertaken by this company in Telgate (Bergamo, Italy).
