Skitsch Launches its New Website with an e-commerce Platform
Skitsch, an Italian brand of reference worldwide for its eclectic design, launches its new website with an e-commerce platform. Skitsch’s “virtual boutique” can be accessed via www.skitsch.com. It was designed to offer an online digital experience according to the brand’s quality values.
The new platform has grouped the information on the brand’s history and specific product features into one single source. This way, potential buyers can find all the distinctive product features online, even the creativity of the greatest worldwide designers. Every Skitsch product will thus have its own space within the website and every page will be perceived as a single entity within a variety of suggestions. The new website, which can be accessed worldwide, uses the latest web design solutions to ensure intuitive navigation on all devices, including smartphones and tablets, which are currently used by 40% of online buyers. The simplified navigation menu (in English and Italian) allows the public to access the content in a single click; moving from the products to information on the company and designers.
“Developing distribution through the web – explains Mr. Lorenzo Snaidero, the Managing Director of Hub Design – allows us to address the needs of our increasingly more web-oriented design fans by combining the online network to the traditional points of sales worldwide, as well as to the company’s showroom in the quadrilateral Milan. The objective of this new sales strategy – concludes Lorenzo Snaidero – is to meet the needs of our customers regardless of how they prefer to approach our brand or where they come from.”
Thanks to this e-commerce project, Skitsch, which is part of Hub Design S.r.l. along with Baleri Italia since 2014, becomes part of the expansion program launched by the company from Telgate, Bergamo (Italy), at the last Furniture Fair of Milan. – www.skitsch.com
