United residential division wows show attendees with a reimagined market experience
That’s a wrap for TISE 2022, and Shaw’s residential and main street brands – Anderson Tuftex, COREtec, Philadelphia Commercial and Shaw Floors – have lived up to the hype.
The International Surfaces Event (TISE) took place in Vegas last week, Feb. 1 – 3. The flooring leader invited customers to celebrate its return, after a 15-year hiatus, with show-stopping demos and an immersive, interactive booth experience that won Best Large Booth Design at the event.
“The Shaw space on the TISE show floor was an ideal example of how we have reimagined product selection online and in store, with storytelling integrated into the experience,” shares Nina LoCicero, vice president of marketing and digital commerce for Shaw’s residential division. “Everything last week was created as a way to illustrate how we are actively driving and delivering highly qualified leads to our retailers. The space was designed to be an immersive customer experience, and we’re thrilled and honored to have our efforts recognized with a Best of TISE 2022 Award.”
If you couldn’t make it to the show or missed any of the excitement in the Shaw space, check out this recap video. For any information on new products or services, please contact your Shaw territory manager.
ABOUT SHAW
Shaw Industries Group, Inc. is more than a flooring company – we are more than 20,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex, COREtec, Floorigami, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Sports Turf, Southwest Greens and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information about our company brands, operations and community involvement, or to join our industry-leading team, visit www.shawinc.com.