Shaw Industries Is First Flooring Solutions Provider to Obtain Works with WELL™ Mark through EcoWorx® Product
Licensing program verifies that the carpet tiles align with WELL Building Standard features, simplifying customers’ ability to meet health & wellbeing design requirements.
Shaw Industries Group, Inc. (Shaw) has earned license to the Works with WELL™ mark for its EcoWorx® carpet tile products available from Patcraft, Philadelphia Commercial and Shaw Contract globally. Through a licensing program offered by the International WELL Building Institute (IWBI), the new mark demonstrates that the company’s EcoWorx aligns with health strategies within the WELL Building Standard (WELL™), making it easier for product specifiers and purchase decision makers to select products that contribute to achieving certain WELL Certification requirements.
Shaw is the first flooring company to receive the Works with WELL product license, and as an early adopter, has one of the first products in the world to receive the mark. Developed in the late 1990s, EcoWorx was the first PVC-free carpet tile. The product, which is fully recyclable, went on to become the first flooring product to be Cradle to Cradle Certified®, verifying it as safe, circular and responsibly made.
Obtaining the Works with WELL mark is a further testament to the company’s commitment to creating products that support the health & wellbeing of the planet and its people. In addition to use of the mark, brand teams can use a QR code that will direct users to the product page on IWBI’s website for further information about WELL feature alignments
WELL is the world’s leading standard that focuses on advancing people’s health and well-being with a library of holistic, evidence-based strategies applicable across buildings, organizations and communities. Developed over 10 years and backed by the latest scientific research, WELL outlines key building-level interventions and organizational strategies across 10 concept areas: Air, Water, Nourishment, Light, Movement, Thermal Comfort, Sound, Materials, Mind and Community.
EcoWorx’ alignments in the Materials Concept mean the product can contribute to the achievement of the following WELL Building Certification features:
- 2 – avoidance of select material ingredients
- 2 – low VOC emissions
- 1 – ingredient disclosure
- 1 – materials with enhanced chemical restrictions
- 2 – optimized products
“By validating that EcoWorx aligns with material health features within WELL, the Works with WELL mark makes it even easier for customers focused on health & wellbeing to make confident purchasing decisions,” notes Kellie Ballew, vice president of global sustainability and innovation at Shaw.
IWBI granted the license to use the Works with WELL trademark after Shaw submitted an application to IWBI and underwent a third-party document review to confirm that the following specific products and features meet the requirements for the license required by IWBI.
This designation is the latest example of Shaw’s commitment to material health and providing market- driven solutions for its customers. Other examples of the company’s leadership and commitment include:
- Almost 90 percent of the products the company manufactures are Cradle to Cradle Certified® – evaluated for material health, clean air and climate protection, product circularity, water and soil stewardship, and social fairness.
- The company is one of the first 30 companies in the world to pursue the WELL Equity Pursuit of the rating of Shaw facilities is currently underway.
- Shaw executives serve on the WELL Home Advisory and the WELL Materials Advisory, providing industry insight on healthy homes and the evolution of the WELL Materials concept.
- Shaw is an IWBI keystone member, a network of global brands supporting the WELL movement by sharing expertise and solutions that advance people’s health and well-being.
“Shaw’s continued innovation and validation of its efforts against rigorous third-party standards are critical to creating people-first places,” states Rachel Hodgdon, President and CEO of IWBI. “We commend Shaw for its long-term commitment to designing products created to be a force for good for people and planet.”
More About Works with WELL
Launched in 2022, the Works with WELL trademark licensing program recognizes products and solutions that contribute to the achieving of specific features in the WELL Standard. The Works with WELL trademark indicates specific alignment between an eligible product and at least one WELL feature or threshold, thereby informing the market of solutions available to support organizations advancing people-first places. Eligibility to use this trademark does not suggest products with this distinction guarantee the achievement of WELL Certification, a WELL rating or any standalone WELL feature.
Shaw Industries Group, Inc. supplies carpet, resilient, hardwood, tile and stone, synthetic turf, and other specialty products to residential and commercial markets worldwide. The company meets its diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex, COREtec, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Sports Turf, Shawgrass, Southwest Greens, Watershed Geo and more.
Shaw is a wholly owned subsidiary of Berkshire Hathaway, Inc. with more than $7 billion in annual revenue and approximately 20,000 associates worldwide. Headquartered in Dalton, Ga., Shaw has salespeople and/or offices located throughout the U.S. as well as Australia, Belgium, Brazil, Canada, Chile, China, France, India, Mexico, Singapore, United Arab Emirates, the United Kingdom and Vietnam. Visit www.shawinc.com for more information.