IIDA Selects Natural Choreography for Best Resilient Flooring Award
Shaw Hospitality, a design leader in commercial flooring solutions and surfaces, is pleased to announce that Natural Choreography, a collection of custom end-cut block wood and sheared marble floor surfaces, has received the IIDA/HD Expo Product Design Award in the Flooring: Resilient category. These awards recognize the best in innovation, function and aesthetic advancements in the hospitality industry. Debuting at this year’s HD Expo, Natural Choreography offers a unique and affordable solution for luxurious materials that are often rare and cost prohibitive.
“Product design plays a crucial role in the functionality and aesthetics of hospitality environments,” said IIDA Executive Vice President and CEO Cheryl S. Durst, Hon. FIIDA, LEED AP. “Winners of this year’s competition found innovative ways to leverage product design to craft a hospitality experience that offers travelers a place to escape while maintaining elements that feel like home.”
In collaboration with renowned global design firm, Rockwell Group, Natural Choreography is available in an end-cut block wood visual and marble shear. These 18” x 18” LVT tiles are engineered with layered construction for enhanced durability, including a patented scratch-resistant top finish and a 20 mil wear layer that protects against premature aging in the most demanding hospitality and retail environments. Its 5 mm thickness allows these products to install seamlessly with carpet tile with no additional transitions, a perfect solution for multi-use spaces that require different materials installed in close proximity.
The end cut visual offers a fresh approach to traditional LVT wood products. Available in eight colors, this collection offers a dramatic composition in its concentric end-cut wood visual with an unexpected added layer of luxe with a champagne and nickel silver metallic inlay. Likewise, this inlay is featured in the shear product, which features an organic marble veining visual. The shear product is available in four luxe color finishes, ranging from a light carrara marble to a deep onyx color finish.
Natural Choreography is a solution provider for designers everywhere, bringing once exclusive materials to mass hospitality and commercial design through the affordability and ease of maintenance offered in luxury vinyl tile.
Entries were judged by a jury of design professionals, including Christopher Evans, associate principal, Rottet Studio; Michelle Reichert, director – strategic sourcing, FF&E, MGM Resorts International; and Patricia Rotondo, IIDA, senior principal and director of interior design, Antunovich Associates. “The submissions we received this year demonstrated the strong impact that great product design can have on a space,” said Rotondo, on behalf of the jury. “It was exciting to select winners whose product innovations offer incredible technical advancements and reflect a commitment to environmental responsibility.”
About Shaw Contract and Shaw Hospitality
At Shaw Contract, we believe that the ground beneath your feet should have a positive impact on how you live, learn, work, heal and play. We strive for design excellence in everything we do – from conception to production to installation, it’s what sets us apart. We make flooring that delivers a purposeful blend of design elements, materiality, sustainability and performance. Every day we take on creative challenges to research, design and innovate inventive flooring solutions that transform spaces across the globe.