The ColorLink LVT collection celebrates Shaw’s support of the lifesaving mission of St. Jude in honor of Childhood Cancer Awareness Month
Shaw Contract is continuing its ongoing partnership with St. Jude Children’s Research Hospital® with a commitment of $250,000 over five years, made in celebration of the company’s ColorLink LVT Collection. This donation underscores Shaw Contract’s mission People Together, Planet Forever™ and its rallying cry Neutral is Not Enough™—a call to act boldly on behalf of the next generation. The fundraising initiative kicked of in September, Childhood Cancer Awareness Month, and will go through September 2030.
The ColorLink LVT Collection embodies connection and care, linking purposeful design to purposeful action. Through this collection, which was awarded the Nightingale Silver Award in the Flooring: Resilient category from Healthcare Design Magazine at Healthcare Design Conference + Expo this month, Shaw Contract extends its enterprise-wide support of St. Jude’s lifesaving mission: Finding cures. Saving children.®
“ColorLink is about more than design; it’s about creating meaningful impact,” said Dave Bailey, Director of Marketing, Healthcare, Senior Living and Life Sciences. “We cannot afford to be neutral when it comes to the next generation. By supporting St. Jude, we are helping ensure that children everywhere have the opportunities they deserve. Color links us all.”
St. Jude is leading the way the world understands, treats, and defeats childhood cancer and other life-threatening diseases. Families never receive a bill from St. Jude for treatment, travel, housing or food so they can focus on helping their child live. Since its founding in 1962, St. Jude has helped increase the overall childhood cancer survival rate in the U.S. from 20% to 80%. Beyond the U.S., where 4 in 5 children now survive cancer, St. Jude is addressing the global gap, as in many countries only 1 in 5 children with cancer survive. By providing customized care for some of the world’s sickest children regardless of race, ethnicity, beliefs or ability to pay, St. Jude gives every child the chance they deserve—and won’t stop until no child dies from cancer.
Since 2012, Shaw and its programs have provided more than $25 million in corporate, retail and consumer donations to St. Jude. Shaw is also a national sponsor of the St. Jude Dream Home® Giveaway, donating flooring for 40-plus homes annually and helping raise more than $60 million each year. Additional give-back programs include Cushion for a Cause (raising more than $9M since 2013), Clean for a Cause and Exclusively First, which launched in 2025 through Shaw Floors and the Shaw Flooring Network.. Shaw associates, customers and partners have also raised $3M through the St. Jude Memphis Marathon Weekend since 2014.
Together, these initiatives represent a holistic enterprise-wide effort to align Shaw’s values with St. Jude’s mission: ensuring no child dies from cancer. With ColorLink, Shaw Contract demonstrates that design can be a catalyst for change.
To learn more about Shaw Contract, please visit shawcontract.com.
About Shaw Contract
Shaw Contract is a commercial flooring brand within Shaw Industries Group. Shaw Contract supplies broadloom carpet, carpet tile, rugs, engineered hardwoods and resilient flooring to commercial markets worldwide. Headquartered in Cartersville, Ga., we aim to create products and solutions that positively impact people and the planet. Learn more about us and our sustainability pledge, People Together, Planet Forever, at shawcontract.com.
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St. Jude Children’s Research Hospital®
St. Jude Children’s Research Hospital is leading the way the world understands, treats and defeats childhood cancer and other life-threatening diseases. Its purpose is clear: Finding cures. Saving children.® It is the only National Cancer Institute-designated Comprehensive Cancer Center devoted solely to children. When St. Jude opened in 1962, childhood cancer was largely considered incurable. Since then, St. Jude has helped push the overall survival rate from 20% to more than 80% in the United States, and it won’t stop until no child dies from cancer. St. Jude shares the breakthroughs it makes to help doctors and researchers at local hospitals and cancer centers around the world improve the quality of treatment and care for even more children. Because of generous donors, families never receive a bill from St. Jude for treatment, travel, housing or food, so they can focus on helping their child live. Visit St. Jude Inspire to discover powerful St. Jude stories of hope, strength, love and kindness. Support the St. Jude mission by donating at stjude.org, liking St. Jude on Facebook, following St. Jude on X, Instagram, LinkedIn and TikTok, and subscribing to its YouTube channel.