
Shaw Industries Group, Inc. (Shaw), a subsidiary of Berkshire Hathaway, Inc., has named Shannon Cochran the new Patcraft brand leader, effective immediately.
Patcraft, a prominent commercial brand under the Shaw umbrella, reports Cochran will have responsibility for the Patcraft brand strategy and execution, leading the brand’s marketing team and maintaining leadership of the brand’s design team. Cochran has served as vice president of creative and design for Patcraft for the last five years.
“Shannon drives entrepreneurial success and empowerment and is able to quickly pivot to adapt to changing market needs while maintaining a focused passion for innovation,” shares Brenda Knowles, vice president of commercial marketing and product development for Shaw. “Her performance leadership is driven by customer insights across channels and segments and by building strategic partnerships in the market and internally within the enterprise. She helped set the strategic vision for Patcraft in collaboration with Jeff West, and I’m excited to see her vision for the brand continue to evolve going forward.”
ABOUT SHAW
Shaw Industries Group, Inc. is more than a flooring company – we are more than 20,000 people united in our vision of creating a better future for our customers, for our people, for our community and for our company. We provide carpet, resilient, hardwood, tile & stone, laminate, synthetic turf and other specialty items for residential and commercial markets worldwide. We meet diverse customer needs through an expansive portfolio of brands, including: Anderson Tuftex, COREtec, Floorigami, Patcraft, Philadelphia Commercial, Shaw Contract, Shaw Floors, Shaw Sports Turf, Southwest Greens and more.
Headquartered in Dalton, Georgia, Shaw is a wholly owned subsidiary of Berkshire Hathaway with $6 billion in annual revenue and representation throughout the U.S., as well as in Australia, Belgium, Brazil, Canada, Chile, China, France, India, Mexico, Singapore, United Arab Emirates, and the United Kingdom. For more information about our company brands, operations and community involvement, or to join our industry-leading team, visit www.shawinc.com.