Sedia Systems EMEA Adds Industry Veteran James Rush as Sales Director
James Rush has joined Sedia Systems EMEA (Europe, Middle East and Africa) to lead the strategic sales and distribution efforts for the Sedia Systems brand in that part of the world. James comes to the role with two decades of international sales and management experience for companies such as Knoll, Teknion and Schiavello. A native of the United Kingdom, James is charged with building up business activity and A&D connections for Sedia Systems throughout the European Union, Africa, and the Middle East — areas in which he has prior work experience.
He will be based in London and will work with Sedia Systems EMEA business manager Pauline Atkinson at the company’s headquarters in Dublin, Ireland.
About Sedia Systems
Sedia Systems is a leading global manufacturer of lecture hall and auditorium furniture, offering the widest range of fixed seating in the industry for education, corporate, healthcare, government and public assembly markets. Sedia Systems’ passion is to provide insightfully designed fixed seating solutions grounded in a client-focused approach. Sedia Systems corporate offices are located in Chicago, IL, with operations in High Point, NC. Its Chicago showroom in The Mart, suite 11-121, is open to the public by appointment.
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