Scandinavian Artistry Meets Italian Expression with Magis at the Stockholm Furniture Fair
Magis Collaborates with Stockholm-based Note Design Studio for 2019 Presentation
Magis, the Italian design company, brought its skillful originality to the 2019 Stockholm Furniture Fair with a presentation developed in partnership with internationally-renowned, Stockholm-based Note Design Studio, highlighting the company’s ability to spot new trends.
For this presentation, Note Design Studio took inspiration from the works of Andrea Palladio, the influential Italian architect particularly active in the Venice region where Magis is now based. The ultimate goal was to create an exploration of global ideas in a three-dimensional world that exemplifies the Magis spirit. They worked with archetype forms Palladio would have used, like the pillars seen throughout the stand, in a playful way, creating balance and space within a space. The stand featured mixed materials of the columns and wall draperies, and a rich, layered color palette as a complementary background for Magis’ designs.
On display, a selection of its newest and most popular products including the Sequoia stool by Torbjørn Anderssen & Espen Voll, Brut sofa by Konstantin Grcic and Piña outdoor seating by Jaime Hayón. Magis also created a special presentation and its latest design: Vitrail, a collection of mirrors by Inga Sempé, inspired by stained glass, color and geometry, with the idea that putting several formats together on the same wall amplifies the space and creates a luminous point of interest, enlivened by a touch of vanity. Vitrail is launching now in the United States, where Herman Miller is the exclusive distributor of Magis products, available through their network of certified dealers.
The partnership between Magis and Note Design Studio will continue at Salone del Mobile in April 2019 where they plan to take a bigger step in terms of exploration of space. This Salone sequel follows last year’s partnership where Magis won the Salone del Mobile.Milano Award for installations with distinguished quality and innovation of the creative and production process.
