Resource Furniture Promotes Gabriella Pomata to Marketing Director
Pomata Rises from Assistant to Director in Four Years and Leads the Brand’s E-Commerce Launch
Resource Furniture, the leader in transformable, multi-functional furnishings, is pleased to announce Gabriella Pomata’s promotion to Marketing Director. Pomata has excelled through the ranks in the brand’s marketing department, beginning her work with the company in 2018 as a Marketing and PR Assistant, and more recently spearheading initiatives as Marketing and PR Manager. After leading Resource Furniture’s recent e-commerce expansion, Pomata will continue to reaffirm the brand’s position as the gold standard in multifunctional design through the development of interactive digital tools, strategic partnerships, and quality content.
“Gabriella has demonstrated the passion and drive necessary to lead a digital transformation at Resource,” said Challie Stillman, Vice President of Sales and Design at Resource Furniture. “Her innate problem-solving skills and data-driven approach to achieving results have already enabled us to make huge strides in our marketing efforts. I have loved watching Gabriella grow and strengthen the team, and I know she will continue to lead positive change within the company in her new role.”
Pomata aims to increase Resource Furniture’s brand awareness in the multifunctional furniture space, furthering it through an omnichannel marketing strategy that will create a seamless user experience for customers. Pomata will also continue to strengthen and perfect the e-commerce website in her new role, bringing the transforming furniture experience to more homes throughout North America.
“Our collection of transforming furniture is unlike anything else on the market today, and it never ceases to amaze me,” shared Pomata. “I’m incredibly fortunate to promote an ingenious and beautiful product line that I truly love! Resource Furniture is an excellent example of a company that stands by its mission and values. Sustainable design is the company’s core — the guiding philosophy. It’s an honor to represent a company that is setting an industry example.”
Pomata’s recent company initiatives led to the launch of Resource Furniture’s new, state-of-the-art website, featuring an array of interactive tools and visualizers to help visitors experience the magic of the brand’s wall beds and furniture from anywhere. With a beautiful repertoire of fresh content and an array of interactive digital tools at the ready, Pomata hopes to reinvigorate the Resource Furniture brand with a fresh, modern perspective and inspire customers to embrace the beauty and flexibility of multifunctional design.
To learn more about Resource Furniture, please visit resourcefurniture.com. Keep up with the company’s latest product launches and news by following them on Instagram @resourcefurniture, Twitter @resourcfurnitur, and LinkedIn.
About Resource Furniture
Since 2000, Resource Furniture has defined multi-functional design. It specializes in transforming, multi-purpose, and space-maximizing furniture that solves some of the most common and intimately felt problems in the home — limited room for a family to grow, a lack of storage, no space to entertain, or work from home, and a need for greater functionality overall. Resource Furniture carefully selects, imports, and distributes innovative furniture from the finest European manufacturers, including its world-renowned line of transforming wall beds designed and made in Italy by Clei, S.r.l. These transforming furniture systems do more than maximize square footage; they unfold all of the possibilities of your space. Each of the wall beds, transforming tables, seating, and storage solutions offer unmatched flexibility, aesthetic beauty, and longevity — and all with minimal environmental impact.