Plumen 001 LED Launches in the U.S.

US Launch at MoMA Design Store; Pioneering Plumen Launches New 001 LED, The Icon for Efficient Light Bulbs

Plumen on Jan. 16 launched the new 001 LED light bulb in the US, raising the bar in contemporary design. The 001 LED gives an exceptional light quality, is even more efficient, yet retains the iconic 001 bulb shape, thanks to new technology devised by Plumen. The 001 LED unites form, function, and innovation; the perfect recipe for beautiful lighting.

The 001 LED has been engineered by Plumen to create a high-performance product in every regard. A new patented LED construction replaces the previous compact fluorescent technology, meaning greater control, performance and longevity. The double-looped form designed by Plumen and Samuel Wilkinson remains, making it instantly recognisable. The bulb is now completely dimmable and has a lifespan of over 20,000 hours, equating to almost twenty years of average use.

The new inner-workings of the Plumen 001 LED allow for a sleeker form factor, which in turn means the bulb sits elegantly in many more fittings and shades. Materially it is all change; the Plumen 001 LED has a ceramic housing, creating a more premium finish that is also more environmentally responsible, while the illuminated tubes have a matt, bone-like finish. Neither aluminium nor mercury are used, and the bulb can be fully dissembled, ensuring it is 100% recyclable.

Plumen pioneered the world’s first energy efficient designer light bulb with the original 001. It quickly became an icon of forward-thinking and problem-solving design after its 2010 launch. Cooper-Hewitt, MoMA (New York), The V&A (London) and The Design Museum (London) hold the original 001 in their permanent collections, a testament to its place in the contemporary design canon. Major international awards followed, and the Plumen name became synonymous with great design. The new 001 LED is a continuation of Plumen’s passion for pioneering sustainable design for everyday use.

Co-founder & Creative Director Nicolas Roope says; “Our goal is for sustainable design to be a natural choice and our light bulbs aim to inspire that change. We are proud of the huge effort that has gone into bringing the 001 LED to market. Our original 001 is a tough act to follow, but we believe this reincarnated 001 LED will become a new classic and a sound choice for anyone who enjoys beautiful design that doesn’t cost the earth.”

The new, sleeker form of the 001 LED has created The Ultimate Shade Accessory (#TheUltimateShadeAccessory) for lighting designers and brands, adding a dynamic ingredient that transforms every shade into something new. You can see some great examples of shade combinations with the Plumen 001 LED here: http://plumen.viewbook.com/

Plumen is proud to show the new 001 LED at our long-standing retail partner MoMA Design Store, where the product can be viewed. The US spec bulb is also now available to US and Canadian customers to buy from www.plumen.com

Photography by Charles Emerson

Styling by Emma Kay

Plumen 001 LED facts

-Designed by Plumen and Samuel Wilkinson Studio

-20000 hour lifetime

-This is equivalent to 20 years’ average use

-Uses 25% less power (11W instead of 15W)

-0 – 100% full range dimmable

-Improved quality of light (90CRI, with better reds)

-Sleeker: 66% smaller housing

-Recyclable: Can be fully taken apart & each component recycled (apart from the cap which by law must be glued on)

-Works on motion sensors and with smart lighting systems

-3 year consumer guarantee.

Product Performance

Light colours: Warm white, super warm white, cool white

Power Consumption: 11W Equivalent to a 50W incandescent

Lumen Output: 640lm

Lifetime: 20,000 Hours

Dimmable: Yes, see plumen.com/dimming

Colour Temperature: 2,700K

Switching Cycles: More than 100,000

Warm-Up Time: Instant full light

Power Factor: 0.91

Lumen Maintenance: 90% after 10,000 hours

Colour Rendering (CRI): Greater than 90

Full technical specification available at plumen.com

About Plumen:

Plumen was founded in 2010 by Nicolas Roope and Michael-George Hemus. Our Original Plumen 001 bulb was the world’s first designer low energy light bulb. We couldn’t understand why the humble light bulb – the very symbol of new ideas – hadn’t really evolved in almost 150 years.

We’re serious about lighting design. On the outside our bulbs are beautiful, playful and provocative. On the inside, they are rigorously designed by our engineering team to have long lifespans and use up to 80% less energy than an incandescent bulb.

Major awards include: Design of the Year, 2011, Darc Awards 2017 and Fast Company Innovation by Design 2017.

Plumen.com @Plumen

Follow the story #Plumen001

Further images available at: http://plumen.viewbook.com/