In SoHo, design and fabrication studio Pink Sparrow reimagined NY-based branding agency Red Antler’s new headquarters as a spatial argument for in-person creative work, organized around a single geometric gesture: an eye-catching, distinct, continuous ellipse that reshapes the office plan – which will in turn reshape interactions and ideas.
After relocating to a large DUMBO office just before the pandemic, Red Antler had a cultural reset when they recently moved to the new SoHo space. Designed by Pink Sparrow, the space was conceived as an intentional response to post-pandemic creative fatigue. Working within the limitations of a landlord build-out, Pink Sparrow asserted creative authorship through a primary element: a large ellipse inscribed into the floor plan.
The form begins at the entry as a soft threshold and lounge, then extends through the floorplan to organize circulation, define zones, and maintain visual continuity across the workspace. Adjacent to the entry, a gallery-like artifact wall anchors the entry sequence, displaying icons from Red Antler’s portfolio – from early brand marks to recent AI-era creative outputs – turning the studio’s evolving identity into a physical installation. The ellipse continues, separating workstations from communal zones while preserving transparency, light, and visual connection.
The project reflects a broader shift in workplace design: away from efficiency-driven planning and toward environments that privilege interaction, authorship, and presence. In the wake of remote-work drawbacks like Zoom fatigue, the erosion of IRL creative culture, and the loss of apprenticeship, the new office was designed as a deliberate counterpoint to all of that: a place where proximity and shared experience restore how creative work is learned, made, and sustained.
“Our mission was to make the office feel less like a workplace and more like an atelier that offered insight into Red Antler’s creative process and values,” said Cathryn Garcia-Menocal, Creative Director, Pink Sparrow. “They were dream partners, and we were thrilled to develop a space where collaborators could come and go with the ease and flow of creative ideas.”
About Pink Sparrow
We realize the barely believable—objects, environments, vehicles—casting visitors as protagonists in a brand’s story. From our east and west coast studios, we design, fabricate, and deploy activations nationwide. Housed within over 65,000 square feet of fabrication space, our cross-disciplinary team of creators and industry experts are equipped to make any vision a reality—regardless of scale. We are dreamers, designers, engineers, and makers.