Two prominent firms form a collaboration to address the marketing and public relations needs of clients in the architecture and design space
Perception Studio announces it has formed a strategic partnership with Jo Chicago Communications, adding public relations, social media and communications services to its current slate of marketing and creative development offerings.
The alliance results in a comprehensive aggregate of resources that allows the firms to jointly address the marketing needs of current and potential commercial design clients from every vantage point – including research, strategic planning and creative design and communications execution. The partnership will utilize an integrated approach that serves to provide marketing depth and cross-disciplinary expertise in aligning with each client’s unique marketing and communications objectives.
“We know that every client is highly differentiated in their business needs. Through our association with Jo Chicago, Perception Studio now has a complete tool kit to approach any marketing challenge with exacting, strategically grounded solutions,” said John Rouse, founder of Perception Studio.
Areas of combined expertise include:
- Open or blind focus groups, beta product surveys
- Graphic standards and guidelines including grid structure, typographic hierarchy, color palettes, imagery presentation
- Brand messaging, media relations, social media management, internal communications
- Event ideation and production
“This unique integration of services allows us to deliver tailored solutions that are marketable, measurable and memorable,” said Mary Jo Fasan, CEO of Jo Chicago Communications. “We’re thrilled to join forces.”
About Perception Studio
Perception Studio is a design marketing collaborative, founded by John Rouse, former publisher of Contract magazine and Rick Valicenti, founder of Thirst, Inc. (www.3st.com), specializing in unlocking greater potential – and perception – in the marketplace for firms and brands in the A+D industry.
We maximize impact by employing a multi-disciplinary approach that combines market intelligence, unparalleled creative excellence and needle-moving communications expertise, providing a resource previously unavailable to the industry marketing professional. For more information: www.perception.studio
About Jo Chicago Communications
Through compelling and innovative communications programs, Jo Chicago Communications helps A+D brands reach new markets, build interest and engagement and promote positive visibility. Founded by Mary Jo Fasan in 2004, the firm provides solutions that resonate with target audiences and deliver exceptional results for its clients. For more information: www.jochicago.com.