Welcome New BIFMA Marketing Communications Manager

Meet Ali

After a long search, BIFMA is pleased to announce that Ali Gillman will join as the Marketing Communications Manager.

Ali has 10 years of experience as a multidisciplinary graphic designer, with a background in marketing for agency, corporate, nonprofit, and retail sectors. Her work blends strategic thinking with hands-on execution—whether she’s building design systems, leading brand initiatives, or creating digital campaigns across platforms. Ali has a strong collaborative mindset, communication skills and a passion for storytelling.

Ali holds a bachelors of fine arts with an emphasis in graphic design from Grand Valley State University. She volunteers her creative talents to Grand Rapids organization Pleasant Peninsula. She has one dog, deemed the fun aunt of 4, and lives in Grand Rapids, MI.

BIFMA is the leading non-profit furniture trade association in North America with members from around the world. Founded from the call to define uniform product standards for the industry, BIFMA has served as the voice of the commercial furniture industry since 1973 and is now the recognized source for managing and developing furniture standards that embody safety, ergonomics, health, sustainability, and performance that support buyer and specifier communities in making informed furniture selection decisions.

BIFMA further supports the industry providing market data, thought leadership, and industry outreach celebrating design and innovation in recognition of the significance furnishings play in the places we learn, work, heal, and live through product registries, sustainability certification, statistics reporting, government relations, industry promotion, education, networking, and trade development programs.