TPG Architecture LLP, an award-winning New York City-based architecture and design firm, has announced the appointment of Matt Beriloff as Chief Technology Officer (CTO). Beriloff’s new position represents an exciting step forward for the firm, formalizing its long-time investment in aligning technology, people, and process to best support collaboration, scalability, and client service across all phases of design and delivery.
“For over 45 years, we have continued to embrace opportunities to innovate how we engage with our clients, empower our people, and move creativity forward. This newly established CTO role will define how TPG is positioned in an increasingly tech-forward future with value-driven intent,” says Jim Phillips, Founder and Managing Executive. “Mattās deep understanding of our business, workflows, and culture makes him uniquely suited to guide this next phase of digital transformation for our practice. He has worked alongside our teams for decades, and he brings a thoughtful, pragmatic approach to technology that strengthens our offering as a firm.”
Beriloff joined TPG Architecture in 2004 as a Systems Engineer and has grown from providing IT and desktop support to becoming a trusted technology leader embedded in the firmās daily operations. As CTO, he will focus on evolving firmwide workflows, modernizing technology infrastructure, and ensuring that new tools, robotics, BIM, VIM, and digital twins are implemented thoughtfully and responsibly.
āThe way our strategy, design, and project teams collaborate with each other and with our clients has changed significantly during my time at TPG, driven by new digital tools,ā said Beriloff. āThe CTO role allows me to improve how this work happens, using technology to make teams more effective while preserving the human element that is central to the work that we do.ā
Beriloff will also be responsible for managing education and training programs, including expanding internal testing and learning environments to help staff explore new technologies with confidence. Over time, these efforts will extend to client-facing demonstrations that showcase how TPG Architecture evaluates and integrates tools to deliver faster, higher-quality outcomes without compromising expertise.
Based in New York City, Beriloff will serve as a liaison between firm leadership and staff, reinforcing TPGās team-of-teams culture while helping position the firm for continued growth and long-term success.
About TPG Architecture, LLP
TPG Architecture, LLP is a leading New York City-based design firm focused on creating interior environments that serve their clientsā strategic objectives. TPG Architecture was founded in 1979 and has grown from a dual partnership to a firm of over 227 professionals. With their headquarters in New York City and regional offices on Long Island and Florida, TPG Architecture has worked on projects throughout the United States, as well as in 44 countries around the world. The firmās mission is to create value for their clients through design. TPG Architectureās work spans a range of project types including workplace, retail, hospitality, healthcare, and working with commercial building owners to enhance the value and leasability of their properties.