String Furniture, the Swedish design brand recognized for its timeless Scandinavian design heritage, has named Emma Jutrowski as U.S. Head of Sales, a newly established leadership role supporting the brand’s next phase of growth in North America.
This is a pivotal moment for String Furniture as it accelerates its U.S. strategy, strengthening its position in the competitive design market and broadening its reach across residential, contract, and retail sectors.
With years of merchant experience across the North American market, Jutrowski will oversee String Furniture’s commercial expansion in the United States. “Taking on the role of Head of Sales for the U.S. reflects a shared commitment, from String Furniture and from me, to deepen our existing partnerships and build meaningful new ones across the market,” says Jutrowski. “Designed in 1949, the String system remains just as relevant today. My goal is to share the many ways in which String enhances our day-to-day life, proving that functional design is a blend of lasting heritage and visual beauty.”
Jutrowski brings strong expertise and strategy to String, notably seen through her multi-year experience with Design Within Reach (DWR). As their associate buyer, she focused on boosting revenue, optimizing merchandising selections, and strengthening retail brands. Her extensive experience with DWR equips her with a specialized understanding of the American consumer and a proven strategy for advancing iconic brands in the U.S. market. Jutrowski will be based in New York, representing String Furniture’s presence in the U.S. and accelerating its business expansion goals nationwide.
About String Furniture
String Furniture is a leading Scandinavian design company best known for the flexible and functional String® Shelving System—one of the most beloved design classics of the 20th century. Originally designed by Nisse and Kajsa Strinning in 1949, the iconic system has become a lasting symbol of ingenious, functional design. Today, String Furniture has expanded its portfolio of contemporary furniture and storage solutions by collaborating with award-winning designers including TAF Studio, Anna von Schewen, Björn Dahlström, and Form Us With Love. Sustainability is at the core of String Furniture’s approach, with 97% of the company’s products made from renewable, recyclable, or recycled materials, paired with careful manufacturing. For more information about String Furniture, visit www.stringfurniture.com.