New director of sales indicates expansion across North America for Camira Group

International textile designer and manufacturer, Camira Group Inc., has appointed Morgan Levien as its new director of sales within the contract segment of the business. 

Levien, who brings more than 15 years’ experience in the interior and furnishings industry, will be responsible for driving new business in Western and Central United States, as well as Western Canada.

Commenting on Levien’s recruitment, president of the Camira Group, Chris Silguero said: “Morgan will play an integral role in delivering our ambitious growth plans in the North American marketplace. Her knowledge and experience will prove vital in developing our long-term strategy, which will see Camira targeting a doubling of the group business in North America over the next five years.”

New sales director, Morgan Levein’s industry acumen spans senior roles at furniture manufacturer, Meyer Wells and trade home furnishings company, Kravet Inc. More recently, Levein established and managed her own interior design firm.

The announcement comes following a raft of new product introductions for Camira including pure new wool and flax fabric, Monochrome Sett and recycled wool ReSKU 2.0.

Levein added: “I’m delighted to be joining Camira at what is such an exciting time for the business – 2024 marks 50 years since Camira was founded in the UK and there are some incredibly exciting sustainable innovations being brought to market – I’m looking forward to introducing these and bringing real value to our customers.”

 Founded in 1974 in Yorkshire in the UK, Camira designs and manufacturers textiles for every space and sector; from commercial and residential, to public transport, including bus, coach and rail. 

To find out more visit www.camirafabrics.com

 About Camira:

Camira designs and manufacturers textiles for every space and sector; from commercial and residential, to public transport, including bus, coach and rail. 

Camira is a privately-owned UK textile group founded in 1974 under the name Camborne Fabrics, but its heritage goes back to 1783 through various acquisitions. Until a management buy-out in 2006, the company was a subsidiary of Interface, an international manufacturer of textile modular floor coverings, for almost ten years. Today, Camira has an annual turnover of around £85 million and employs more than 630 people. Its products are sold in approximately 75 countries and the business produces eight million metres per year.

Headquartered in the UK, the company has manufacturing facilities in the UK and Lithuania, offices and showrooms in Europe, North America, Australia and China and a global network of agents and distributors.

The company has always been a pioneer of innovation when it comes to a sustainable understanding of textiles and has been producing recycled fabrics for more than 20 years, as well as innovating a new category of fabrics made from natural wool and bast fibers, such as nettle, hemp, and flax.

camirafabrics.com