INDEAL, the third-party growth engine for the contract furniture industry, announced the addition of Christy Pfister as its newest Dealer Success Manager. With 30 years of industry experience at both the Dealer and Manufacturer levels, Christy will serve as a strategic ambassador, developing and nurturing relationships with Dealer Members across the U.S.
In her role, Christy will help Dealers leverage the benefits of their Membership to drive greater business success. She will serve as an advocate for INDEAL’s platforms and services and will lead the Champion Program to cultivate a vibrant, informed community of Dealer representatives.
“Christy brings an extraordinary depth of experience and insight to INDEAL,” said Tracy Baumer, the company’s Vice President of Sales. “Her track record in project management, business development, and marketing uniquely positions her to strengthen our Dealer network and maximize the value of their INDEAL Membership.”
Before joining INDEAL, Christy held various roles, including Project Manager and Business Development and Marketing Manager, building a reputation for fostering growth, collaboration, and innovation within the contract furniture industry.
Christy’s role aligns with INDEAL’s ongoing commitment to helping its Dealer Members and Brand Partners leverage the program’s platforms and services to optimize efficiency and drive measurable growth.
About INDEAL
As the third-party growth engine for the contract furniture industry, INDEAL helps its Dealer Members and Brand Partners activate strategies, connect with solutions, and grow business. For more information, visit indeal.org.