NeoCon has welcomed Holly Cronin as its new Sales Executive.
Holly brings a strategic, consultative approach shaped by cross-industry experience and close collaboration with manufacturers, designers, brokers, and end-users. With a background in industrial-organizational psychology from the University of Illinois at Urbana-Champaign, she approaches the built environment through a people-centered lens focused on performance, culture, and innovation.
In her role at NeoCon, Holly will work with both established exhibitors and emerging brands, supporting exhibitor growth, category expansion, and the development of meaningful brand experiences that advance the show’s continued evolution.
Holly Cronin, NeoCon Sales Executive:
Holly brings a strategic, consultative approach to commercial interior design, shaped by experience across multiple industries and close collaboration with manufacturers, designers, brokers, and end-users on complex, high-value projects. With an academic foundation in industrial-organizational psychology from the University of Illinois at Urbana-Champaign, she approaches the built environment through a people-centered lens, focused on how thoughtfully designed environments support performance, culture, and innovation.
Known for her relationship-driven approach, Holly has built trusted partnerships throughout the A&D and real estate communities by aligning brands with opportunities that create sustained value. She is guided by the belief that well-designed spaces and strong relationships are equally essential to business success.
In her role at NeoCon, Holly works with both established exhibitors and emerging brands, focusing on exhibitor growth, category expansion, and the development of meaningful brand experiences that contribute to the continued evolution of the show as the world’s leading platform for commercial interior design.
Outside of work, Holly enjoys spending time with family and friends and with her French bulldog, Harley.