Patcraft Welcomes April Blackadder as Regional Vice President
Blackadder Will Lead Sales Teams in New York and New Jersey Markets
Patcraft is pleased to announce its newest Regional Vice President for New York and New Jersey, April Blackadder. With a background in both Interior and Architectural Design, Blackadder brings more than two decades of commercial interior expertise and sales experience to the position. Most recently serving as Senior A&D Material Consultant at 3Form, Blackadder’s industry expertise will further Patcraft’s commitment to provide innovative flooring solutions that transform the performance of customer spaces. During Blackadder’s time with 3Form, she developed project solutions with bespoke materials and achieved top performing sales revenues both in New York and internationally.
“We are so pleased to have April on board and leading our Patcraft sales teams in the New York and New Jersey markets,” said John Cravey, DVP -Commercial Division NE, Shaw Industries. “Her experience in New York and vast knowledge of the market make her uniquely qualified to help grow Patcraft’s brand and business into the future.”
A leader in innovation and design, Patcraft’s award-winning products offer high-performance flooring solutions for the commercial market. As Regional Vice President, Blackadder will continue to advance the brand’s recognition, highlight product inspiration and promote superior customer experiences. Blackadder graduated from Marywood University with a BFA in Interior Design and Architectural Design. Prior to working with 3Form, Blackadder was an A&D specialist at Coalesse, where she worked closely with the A&D industry.
“As the industry’s performance flooring leader, Patcraft’s reputation for innovation continues to grow in New York and New Jersey,” said Blackadder. “It is an exciting time to join Patcraft.”
Part of Shaw Industries, Patcraft is a leader in high-performance commercial flooring, delivering performance carpet tile, broadloom and resilient with innovative design and superior service to meet the needs of every market sector.