A Pantone and Plumen Collaboration

Plumen are honoured to announce their partnership with the world’s leading connoisseurs of colour, Pantone.

Pantone’s collaborations in the product world reinforce their colour defining credentials, while cementing their position in the heartlands of great design. Together with Plumen, they’ve launched six pendants, designed to fit Plumen’s range of LED filament bulbs, WattNott.

Pantone hit the scene in 1963 with a colour system for professional designers, helping sync many a designer’s intention with their resulting print and product. It made the world of colours a better place. Since then, Pantone has transformed into a global consumer brand – engaging people the world over with everything from mugs and keyboards to cafes and hotels.  And now it’s the turn of lighting to encounter its’ colourful calibration.

The Partnership

Pantone was born out of a frustration with a system that allowed for poor quality. Founder Lawrence Herbert noticed how hard it was to print exact colours from names (how many ways can you understand the colour “red”?) which in turn led to serious inefficiencies in re-printing. So he changed the way colour was communicated. By creating a system that reduced the number of variables in the printing process, Pantone’s numeric system now means anyone, anywhere, can accurately reproduce a very specific colour.

The Pantone story resonated with Plumen’s own. Plumen saw efficient lighting as a broken system of unimaginatively designed products so chose to create a new, more inspiring language to accelerate the growth of this new category. By combining modern technologies and beautiful design Plumen reinvented the light bulb – something that hadn’t evolved in over 100 hundred years – which in turn, increased the adoption of a more efficient technology.

“We’re very proud to be working with a brand so well renowned, that was built by challenging and improving an age-old, broken system, bringing some well-honed colour into lives, as we bring in light.” Nik Roope, Plumen Co-Founder and Creative Director

Popularity of colours will rise and fall, but Pantone’s credibility within the design world won’t be affected by these shifts in fashion. Pantone is bound to colour as Plumen are bound to light. And both are here to stay.

Pantone’s six Deneb pendants were designed specifically for WattNott bulbs, a marriage of gorgeous colour and beautiful, efficient light. Available at Plumen.com from £49.95 / €54.95 / $64.95.