Okamura is proud to announce that their redesigned showroom for NeoCon 2024 has been recognized with the prestigious German Design Award 2025 for Excellent Architecture Fair and Exhibition. This award celebrates Okamura’s innovative exhibition design, which introduced the company’s new global concept, “To the Last Detail,” and highlighted their commitment to craftsmanship, sustainability, and modern Japanese aesthetics.
The Okamura showroom at NeoCon 2024, the world’s largest commercial interior design exhibition, was meticulously crafted to embody Okamura’s core philosophy of precision and innovation. The exhibition’s design, curated by the renowned Nippon Design Center, captured Okamura’s precision in every detail and the forward-looking vision for sustainable office furniture solutions.
A Commitment to Excellence in Design and Innovation Founded in 1945, Okamura has long been synonymous with ultra-precise design, drawing inspiration from aviation engineering to create furniture that blends form and function seamlessly. This legacy was on full display at NeoCon 2024, where the exhibition space was divided into four distinct areas: Installation, Engineering, Scene, and the Feeling Room. Each space was designed to showcase the intricate craftsmanship, technological innovation, and sustainable practices that define Okamura’s products.
-Installation: The exhibition’s entrance highlighted Okamura’s commitment to sustainability with a future model of its groundbreaking “Multi-Density 3D Mesh,” a technology made from 100% recyclable materials that adapts ergonomically to the body’s shape, significantly reducing strain while seated.
-Engineering: A high-tech lab design revealed the hidden beauty of Okamura’s products, showcasing the meticulous attention to detail that goes into every seat and backrest, illustrating the unseen complexities that contribute to their durability and elegance.
-Scene: This area featured Okamura’s latest office furniture in environments reflecting modern, collaborative workspaces, allowing visitors to see how Okamura’s designs foster a dynamic office culture.
-Feeling Room: A hands-on space where visitors could experience the comfort and design of Okamura’s task and executive seating, further demonstrating the brand’s engineering expertise.
German Design Award Recognition
The German Design Award jury noted the exceptional quality of the exhibition and its ability to reflect Okamura’s philosophy through its spatial concept. The showroom was praised for its seamless integration of Japanese craftsmanship with modern functionality, offering an inspiring experience that perfectly encapsulated Okamura’s dedication to both aesthetics and sustainability.
The exhibition design’s harmonious fusion of craftsmanship and innovation was a standout, effectively conveying Okamura’s commitment to excellence in design and technology. This recognition highlights Okamura’s role as a leader in the office furniture industry, bringing together tradition and innovation to create products that enhance both function and form in modern workplaces.
About German Design Awards
The German Design Awards set international standards for innovative design developments. It is a trend radar for design, brands and technological breakthroughs. Whether digitalization, AI or circular design – the German Design Awards platform reveals the contribution that design can make to the sustainable transformation of the economy. In this way, the German Design Awards not only make design successes visible, but also highlight the transformative power of design for sustainable, fair progress. At the heart of the holistic evaluation process is the international jury, which is made up of leading experts from all disciplines of design. Their judgment is invaluable – those who convince this jury demonstrate expertise in design innovation and a sharp focus on the demands of customers and the market. For more information visit www.german-design-award.com.
About Okamura Corporation
For over 70 years, Okamura has been Japan’s leading office furniture manufacturer and a benchmark for the industry. Okamura is recognized for its high-quality products that have achieved design and engineering excellence. Okamura products are now distributed to over 50 countries. For more information on Okamura products, please contact your local representative or visit our website at www.okamura.com.
Contact:
Okamura Corporation
222 Merchandise Mart, Suite 1100, Chicago, IL 60654, USA
200 Lexington Ave, Suite 1110, New York, NY 10016, USA
Tel: +1 (312) 645-0115
Email: chicago@us.okamura.com