New Work: Digital Lifestyle Meets New Culture – Increasing Pressure for Change in Human Resource Management

Photo by  Zukunft Personal, Fotostudio Franz Pfluegl
Photo by Zukunft Personal, Fotostudio Franz Pfluegl

New Work concepts demand cultural change in organisations: exhibitors and speakers deliver inspirational thoughts on the subject

The employability dilemma: how flexible can new career models be?
One of the founding fathers of Candidate Experience, Gerry Crispin, will be giving a key presentation on this subject at the opening of the theme day Cologne, 02 September 2015. Digital transformation in the working world brings new challenges to companies. If you want to remain competitive in a volatile economy, you need to follow the principles of “New Work”. The exhibition HRM Expo | Zukunft Personal shows how new forms of working organisation and cooperation can help companies develop further. Aimed at both SMEs and big business – the exhibition and the programme provide plenty of inspiration and new ideas for all types of company. There will be a particular focus on the New Work concept in the exhibition’s “Start-up Village HR”.

Flexible, mobile working structures, participative management or simply “New Work” – it often sounds fairly simple in theory. However, in practice there are a number of stumbling blocks to be overcome. After all, we are talking about changing the culture of companies. How companies can integrate new structures into the entire organisation is consequently a major theme at the HRM Expo | Zukunft Personal.

The new “Start-up Village HR” at the exhibition particularly provides practical support with appropriate services. The entrepreneurs from the companies, Zukunftsagenten, Return on Meaning or feelgood@work have stands here. The speakers addressing the topic of “Culture Change” include Karl-Heinz Oehler, Managing Director Europe at Denison Consulting, Agnes Uhereczky, founder, podcaster and blogger at the WorkLife HUB, Nicole Dominique Le Maire, CEO & blogger at The People Engine and Michael Giele, Sales Manager DACH at Dice.

The employability dilemma – stable environment for flexible workers?

Young employees, especially Generation Y, have very specific requirements as to how they want to work. They do not want encrusted hierarchies, old-fashioned leadership, working till burnout and the prospect of simply climbing further up the corporate ladder. The aim of the project “Expert career – career development for women and men in companies” was to develop innovative career models using research findings and to implement new concepts in 14 companies. The project findings will be presented at the exhibition by Prof. Dr. Désirée H. Ladwig from the Career Development Center at the University of Applied Sciences in Lübeck, and Prof. Dr. Michel E. Domsch, CEO of the MDC Management Development Center at the Helmut Schmidt University Hamburg. But how flexible can work and career structures actually be? That is what Alexander Michalski, Department Head of Human Resources – Personnel Support at IFA Rotrorion Holding, will be asking during another presentation from a practice perspective.

Digital lifestyle in human resource development

New Work is also on the agenda in human resource development: continuing training courses should always be freely available, have a unique character and be conveyed using modern, interactive media. The “digital lifestyle” changes how people get hold of information, how they learn and develop. They no longer “go” online to learn, they “are” online and use a wide range of information media and collaborative technologies. This includes for example freely available online courses, the so-called MOOCs: learners can actively play a part in the learning process and share content with other experts – and do not need to complete the further training element by a specific time. Many continuing training providers will be showing this and other e-learning formats – including CREATE.21st century, e-doceo, Haufe Akademie, Neocosmo, Pink University, SAP Deutschland, SGD – Studiengemeinschaft Darmstadt, Skillsoft, repeatmobile, time4you and TriCAT.

Networking is the focus of the e-learning party on Wednesday, 16 September, from 5 p.m.: key players from the continuing training sector will be meeting for an informal get-together with freshly tapped Kölsch beer and savoury snacks (powered by time4you).

For further information and the full exhibition programme in English, see:

About the exhibition HRM Expo | Zukunft Personal 2015
The HRM Expo | Zukunft Personal 2015 in Cologne is Europe’s largest specialist exhibition for human resource management. The topics covered range from recruiting and human resource services to vocational training, leadership and employment law as well as human resource software and the future of the working world. The leading exhibition for human resource management offers a comprehensive support programme consisting of lectures, discussions and various interactive formats. Managing Directors, human resource managers and staff working in human resource departments can gain an overview of the market and the products and services available at the Zukunft Personal and exchange ideas with like-minded people about the trends in human resource work. For further information, see:

Date: 15 to 17 September 2015

About spring Messe Management GmbH
spring Messe Management organises specialist trade fairs for HR Management, professional learning, corporate health, jobs and careers and the public sector. Extensive trade show experience, subject-matter expertise and sustainable customer orientation make spring trade shows must-attend leading industry events for their respective sector. spring’s specialist trade fairs are seismographs for new products, ideas and management developments. The subsidiary of Deutsche Messe AG is represented in five countries: Germany, Austria, Hungary, Turkey and Russia.