New Italian Ceramic Brand Blustyle to Launch in North America at Coverings 2017

Expansive Collection of Beautiful, Technologically Advanced, Eco-Friendly Tiles with 20-Year Guarantee Orlando, Florida – April 4-7, 2017

Attendees at Coverings 2017 will be the first to experience the North American launch of a Blustyle, the newest Panariagroup brand to enter the US market. Panariagroup, a leading Italian manufacturer of porcelain floor and wall tiles, has been at the forefront of manufacturing and design for over four decades. The Blustyle brand will exhibit in the Ceramics of Italy Pavilion (Booth #1435) showing a robust offering of contemporary Italian ceramics for commercial and residential settings in different finishes, colors and formats. The state-of-the-art products on display will include highlights from the 12 new Blustyle collections that are in step with the trends such as rustic and refined wood looks, concrete finishes, oversized stone looks and distinctive marbles in a range of thicknesses from 9mm to 11mm and even 20mm. The entire collection comes with a guarantee for up to 20 years – underscoring the quality and durability of tiles.

According to Panaria CEO, Paolo Mussini, “Blustyle is a brand that leverages the experience and qualities of sister company, Cotto D’Este and the whole Panariagroup. The brand offers Made-in-Italy, porcelain solutions at traditional thicknesses, taking advantage of the latest technology, the best raw materials, distinctive aesthetics and the production team’s deep respect for the environment.”

In sync with its parent company’s deep commitment to responsible production methods, Blustyle has already secured eco-focused certifications (EMAS, ISO, Eco-Label) that cover its eco-compatible production that recycles, reduces the waste of all raw materials, manages the plant at its highest efficiency and uses renewable energy.

Paolo Mussini continues, “We created Blustyle to bring an additional range of innovative products of superior quality to the market. We are very proud that the very best porcelain products are now available to the US market, and that our porcelains come with guarantee for up to 20 years – which shows our focus on the finest production methods in the industry.”

To accompany the new brand, the Blustyle team has created a range of tools and materials to help with the specification and installation process. A dedicated website and brochure lays out all of the details on the guarantee for up to 20 years and includes technical specs to assist with layout ideas.

The collections in the Blustyle catalogue are the following:

Arborea:  A versatile range of elegant wood-looks in five colors (Aura, Cloe, Danae, Vesta, Talia) and unique layouts such as chevron and parquet. Available in two sizes and thicknesses (8”x48” / 10.5mm, 4”x24” / 10mm).

Barrique: Warm wood-look planks in four colors (Loire Cru, Rhone Cru, Alsace Cuvée, Provence Cuvée) in 8”x36” (10mm).

Bourgogne: A soft palette of traditional ceramic looks in three colors (Clair, Doré, Gris) in 24”x24” and 12”x24” (10mm). Available with rectified edges and two surface finishes.

Château Royal: A classic stone-look tile available in two colors (Amboise and Fontainebleau) with a multi-formatted layout including four sizes (24”x24”, 16”x24”, 16”x16”, and 8”x16”) in 10mm thickness. For indoor or outdoor use in natural and honed finishes with rectified edges.

Concrete Jungle: A versatile cement look that creates an industrial yet modern vibe to any space. Available in four colors (Atelier-25, Factory-56, Store-18, Pub-49) in 36”x36” (11mm), 24”x24” (10mm) and 12”x24” (10mm) formats and natural and honed finishes.

Country: A rustic take on the wood look available in three classic, multi-colored hues (Aspen, Creek, Vermont) in 8”x48” (10.5mm) planks and a natural finish.

Geotech: This collection has the classic look of natural limestone and comes in three colors (Ivory, Grey, Dark) and two sizes (24”x24, 12x”x24” / 10mm) with rectified edges and honed finish.

Living Stones: A collection of natural styled stones for indoor and outdoor use. Available in four colors (Light Cream, Stone Beach, Basalt Grey, Blue Origin) in 36”x36” (11mm), 18”x36” (11mm) and 24”x24” (10mm) and two finishes (Natural and Honed). Available in 24”x24” (20mm) in Grip finish too.

Marmoris: An elegant collection that captures the subtleties of marble with the technological and low maintenance properties of porcelain. Available in four colors (Carrara, Palissandro, Sierra, Emperador) in 30″x30”, 29”x29”, 15”x30”, 14 ½”x29” (11mm) and Glossy and Silk finishes.

Quartzite: This classic stone material is available in two colors (Antares, Sirio) in 24”x24”, 12”x24” (10mm) formats, rectified edges and an outdoor finish.

Sandstone: A versatile stone look that recalls the American West in two colors (Arizona, Colorado) in 24”x24” and 12×24” (10mm). Available in rectified and outdoor finishes.

Toscana: A rich traditional cotto look available in two colors (Camaldoli, Capalbio) in 12”x12” and 6”x12” (9mm) with a natural finish.

At Coverings, professional guests will be treated to complimentary, authentic gelato at the Blustyle booth (#1435) from 2-5 PM during the first three afternoons of the show (April 4-6, 2017). For more information on Blustyle, visit


Blustyle is the Panariagroup brand that offers the quality of Cotto d’Este solutions, in standard thicknesses, in which attention to detail, high quality raw materials, a distinctive aesthetic appeal and respect for the environment are fundamental ingredients.

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Panariagroup is a global leader in the manufacturing of floor and wall tiles made from high-end, ultra-thin laminated stoneware and porcelain stoneware. For years, the company has consistently been at the forefront of the industry for its ability to create collections that beauty, quality and sustainability, and demonstrating its ability to excel in the search of the best residential and commercial solutions. Panariagroup is an international company, present for over 40 years on the market, with facilities in Italy, Portugal, the United States, India and an extensive sales network in over 100 countries all over the world.  It operates through 9 brands: Panaria, Lea, Cotto d’Este, Fiordo, Margres, Love tiles, Florida Tile, Blustyle, and Bellissimo. Its 9,000 customers, 1,600 employees, 6 production plants, and a highly specialized research center, are all proof of a desire to meet the needs of clients who are increasingly engaged and diversified worldwide. Panariagroup creations are always well received by designers, architects, end-consumers and planners around the world that all choose the group’s brands for their spaces. Web: | Social: