Industry Expert to Expand Growth in the Americas
It is with great excitement and pride that Ligne Roset, the renowned French furniture and luxury lifestyle brand, announces Simone Vingerhoets as the new Executive Vice President of Roset USA Corp. In this role, Vingerhoets will oversee the North and South American markets for the Ligne Roset brand. She will be replacing Antoine Roset, great-great-grandson of Ligne Roset’s founder, as he returns to the global headquarters in France to work side by side with his father, uncle, and cousin to lead the brand into the future.
Vingerhoets’ remarkable repertoire in the contract and hospitality industries undoubtedly makes her the perfect choice to lead Roset USA Corp. and grow its offerings in these sectors. Simone previously held the position of North American CEO at Wilkhahn, the premium office and conferencing furniture brand, driving this region of the company to its highest revenue since inception. Prior to this, Vingerhoets served as the Executive Vice President of Finnish furniture brand Artek, founded by Alvar Aalto and held leadership positions at other esteemed design brands including Alessi and Chilewich.
Ligne Roset holds a unique share of the market with strong regional brick and mortar, ecommerce, and custom contract capabilities. Vingerhoets’ vast experience in these specific design sectors prepares her to take on this role at Roset USA Corp. in an effective and growth-oriented manner.
Antoine Roset says: “As an ambitious leader in the architecture and design world, Simone Vingerhoets is poised to successfully take Ligne Roset to the next level in the Americas. Her passion and knowledge give me complete confidence as I hand over the reins in order to grow the company. I know our current network and A&D contacts will work well with Simone moving forward and can’t wait to see what they create together.”
Simone Vingerhoets says: “It is my honor to join such a high-end, creative brand as Ligne Roset. In today’s contract world office spaces have changed to feel more residential in order to increase employee satisfaction, retention and output. Moreover, with our custom capabilities, we can be extremely competitive in the hospitality environments to offer products without sacrificing quality and I am looking forward to increasing these opportunities in the Americas.”
About Ligne Roset:
Known for its artful collaborations with both established and up-and-coming talents in contemporary design, Ligne Roset offers consumers and design professionals an entire lifestyle in which to live both boldly and beautifully via its furniture collections and complimentary decorative accessories, lighting, rugs, textiles and occasional items. A family-run business with a focus on environmentally conscious design since its inception in 1860, Ligne Roset matches its deeply held belief in design with investment and technical innovation. Ligne Roset has continued to grow from a small business to a multinational company headquartered in Briord, France, with several factories throughout the beautiful Rhône-Alps region, and over 750 retail distributors worldwide.
ligne-roset.com / @ligneroset