New Creative Campaign Positions Matter Surfaces as Innovative Force in Design Flooring
The attention-grabbing new marketing seeks to inspire specifiers and end users— and showcase the company’s pillars of design, wellness, and service
Matter Surfaces, the nationally recognized commercial flooring company, has unveiled a bold new campaign designed to earn the attention of the architects, designers, flooring dealers, contractors, and end users who are looking for flooring that is innovative, sustainable—and exciting. With its dramatic art direction, creative use of Matter product, and eye-catching settings, the new campaign is a unique approach for the industry. “We want to inspire and engage our customers and future customers. Our creative campaign showcases Matter’s forward-looking attitude, our commitment to design excellence, performance, and sustainability, and our mission to help designers make decisions with impact,” says chief marketing officer Chuck Heckman.
Renewal is Beauty. Resilience is Impact.
For Matter “style” and “sustainability,” “fashion” and “function” are intertwined to the point of fusion. The new creative campaign brings this modern outlook into vivid life, showcasing Matter’s one-of-a-kind flooring brands BOLON, PURLINE, and Parador Modular ONE in unexpected settings with models who represent the intensely personal styles and needs of the consumer. “Our intention was not only to draw attention to the beautiful modern design of the flooring, but to also convey how far sustainable innovation and technology has come. The products featured in these images are made with post-consumer and sustainable methods—they combine beauty with resilience and impact,” says art director Hannah Lefcourt. “Our set designer, Caroline Pigou, created really powerful environments with our products, and photographer Joe Tanis helped us find the best moments to capture.”
Focus on Design, Wellness, and Service
The new campaign highlights Matter’s commitment to the three pillars of design, wellness, and service. As the exclusive North American partner for one-of-a-kind design flooring brands BOLON, PURLINE, and Parador Modular ONE, Matter can make next-level visual impact in any setting—and offer highly customizable entrance solutions with the Arrivals collection and the Mats Inc. line. Global wellness is part of its DNA: All Matter brands are produced using 100 percent renewable energy sources and have unmatched material sustainability credentials. And Matter’s Samples to Saplings program reduces the carbon footprint of the company’s operations, supports natural carbon capture, and supports communities throughout the world. And the company’s commitment to service extends from protecting the planet to meeting the needs of every customer, with customization options, expert advice, and turn-key solutions.
About Matter Surfaces
Matter Surfaces was founded in 1971 as Mats Inc., a family-owned company selling entrance mats throughout the Greater Boston area. Founders Bob and Catherine Schiffmann spent the next decade building a vast portfolio of entrance solutions and strong vendor and client relationships. As the company continued to grow, Bob and Catherine’s 3 sons joined the business. Together, John, Richard and Paul opened additional warehouses and expanded the sales team across the country while diversifying their product portfolio. In the early 90s, they introduced contract flooring products – known today as the Formative Collection. Throughout the 80s and 90s, the company focused on building the world-class service organization and unmatched global planning and logistics team for which they’re known today. In 2004, they partnered with award-winning, European design house Bolon; in 2014, with wineo PURLINE; and in 2021, with Parador Modular ONE.