NeoCon® Launches Engaging New Social Media Activities
TweetChat & Instagram Takeover Initiative
NeoCon®, the premier, global platform for the commercial interiors industry, will ring in 48 years this June 13-15 at the Mart in Chicago. For the 2016 edition, NeoCon is featuring creative and collaborative new social media activities that will enhance the pre-show buzz and engage the NeoCon audience. The program is anchored by three sponsored TweetChats, during which participating exhibitors lead a one-hour chat from NeoCon’s Twitter account (@NeoCon) on a topic of their choice. These are complemented by a 2 day Takeover of NeoCon’s Instagram account (@NeoCon_Shows). This year’s hosts are: PPG Industries Architectural Coatings, Tarkett, and Mohawk Group.
“The NeoCon social media accounts are ideal platforms for inspiring conversations in the commercial design social sphere. This year, we are excited to expand our reach and bring a fresh perspective to our social channels by lending them to participating exhibitors. Our TweetChat/Takeover sponsors are approaching the program enthusiastically and insightfully. They are planning compelling, universally relatable themes that we can all benefit from exploring,” says Sarah Burgoyne, Marketing Manager, NeoCon Shows.
The theme of the week and corresponding questions will be posted on the dedicated TweetChat micro-site, neocon.com/takeover, on the Monday prior to the chat so participants can start to plan their 140 character responses. All are welcome to join the scheduled TweetChats and participate using the hashtag #NeoCon2016. There will be fun prizes along the way!
The #NeoCon2016 TweetChats Include:
Friday, May 20th: PPG Architectural Coatings (PPG Paints with Vicente Wolf)
Time: 12pm EST
Theme: Designs Inspired by Destinations and the Four Natural Elements
Thursday, May 26th: Tarkett
Time: 12pm EST
Theme: Collections Infinies
Friday, June 3rd: Mohawk Group
Time: 3-4pm EST
Theme: Prepping for the Show: Tips & Tricks
For showroom/exhibitor news, images and real-time information, follow NeoCon on the following social media channels: Facebook, Twitter, Instagram, LinkedIn, Pinterest and Vine. Media can access the show’s online pressroom at www.neocon.com to download press releases and announcements. The site also features an image gallery and fast facts.
For additional product and show information, attendees can visit the new “My Planner” feature on NeoCon’s site. It boasts an online image and video gallery with product descriptions and general company information. Those who complete their free profile can schedule appointments and contact each other via the system. My Planner can even suggest potential connections based on user interests.
NeoCon® is a registered trademark of The Mart, a Vornado Property.
The Mart, a Vornado Property, a division of Vornado Realty Trust, is a leading owner and operator of integrated showroom and office buildings, as well as trade show facilities, bringing buyers and sellers together through market events, trade and consumer shows, and conferences each year. We are committed to creating sustainable environments in the properties we manage and the communities we serve.
Vornado Realty Trust, based in New York City, is a fully integrated equity real-estate investment trust. Vornado’s common shares are listed on the New York Stock Exchange and are traded under the symbol VNO.
