NELSON Worldwide Names New Principals, Associate Principals to its Path to Principal Program

Award-winning architecture, design, and strategy firm NELSON Worldwide is proud to announce the appointment of 17 leaders to its Path to Principal program.

“We’re thrilled to acknowledge the leaders in our organization who are driving transformation across the company, raising awareness of NELSON and of our people in the marketplace,” says John “Ozzie” Nelson Jr. “This program serves as a powerful means to reward those who create tangible value for our clients and the firm.”

The Path to Principal program is designed to create stronger alignment between the long-term compensation of NELSON’s leaders and the firm’s long-term financial success. It also rewards leaders who uphold the NELSON purpose and vision of being Purpose Led, Design Driven, and Performance Focused while boldly transforming all dimensions of the human experience.

Newly appointed Principals are: David Schull, National Practice Leader, Industrial, and Allan Taylor, National Practice Leader, Asset Strategy and Workplace.

Newly appointed Associate Principals are: Ina Bachman, Regional Practice Leader, CCJ&E; Kristin Cerutti, Regional Design Leader, Workplace; David Crotty, Regional Practice Leader, CCJ&E; Brad Ewing, Regional Practice Leader, CCJ&E; Sara Gates, Senior Studio Leader, Workplace; Peter Habib, Regional Design Leader, Asset Strategy; Ketty Kalaria, Studio Leader, Multifamily; Joseph Muscarella, National Client Development Leader; Michael Otto, Director, Benefits & Compensation, Human Resources; Terre Paller, Senior Studio Leader, Asset Strategy; Brandon Pike, Business Intelligence, Information Technology; Christopher Sanders, Studio Leader, Workplace; Holly Williamson, National Design Leader, Workplace; Sarah Wooldridge, Senior Studio Leader, Retail; and Maria Veliman, Director, Talent Acquisition, Human Resources.

About NELSON Worldwide

NELSON Worldwide is an award-winning firm, boldly transforming all dimensions of the human experience through architecture, interior design, graphic design, and brand strategy. With more than 600 teammates across 20 offices, the firm’s collective network provides strategic and creative solutions that positively impact where people work, serve, play, and thrive. The team combines industry knowledge, service expertise, and geographic reach to deliver projects across the country and around the world. Client partnerships across the NELSON network include Hilton, Macy’s, Comcast, Simon Property Group, Prologis, Yum! Brands, Boston Consulting Group, T-Mobile, Emory Healthcare, SAP Fieldglass, Unibail-Rodamco-Westfield, Kroger, Hyatt, Bayer, Target, and many more. Visit to learn more.