National firm three launches studio for interior architecture and design for workplace, clubs: cura interiors

Sarah Bay

Led by Director of Interior Design Sarah Bay, cura interiors delivers compelling and transformative environments for work and leisure settings.

Following the addition this year of Sarah Bay, RID, IIDA as Director of Interior Design, national architecture firm three has announced the formation of cura interiors, a studio devoted to the creation of inspiring environments for clubhouses and workplace settings.

According to Bay, the new studio leverages three’s decades of experience to expand the mission to create “design that lifts the human spirit.” Founded on the same core principles that made the Dallas firm a nationally recognized architectural practice in hospitality and senior living, cura interiors will apply three’s unique client engagement process to interior design for commercial offices and leisure spaces.

Bay’s design team will lead clients through a discovery process for each project, resulting in designs that take their cues from feelings and emotions the environment is intended to elicit in the end user.

“This process produces transformative experiences in any kind of built environment, including leisure spaces and workplaces,” says Bay. “Applying this kind of approach to workplace design may seem surprising to some, but the increased demand for more sustainable, design-rich and enjoyable offices and headquarters has accelerated in recent years.”

According to Bay, today’s employees value well-designed environments in which they feel comfortable, healthy, productive and valued, and discerning employers competing for highly skilled recruits have learned that a hospitality-inspired design approach can help realize appealing, cutting-edge workplaces – helping to attract and retain top talent.

Hitting the ground running, cura‘s first major project win is the complete renovation and redesign of the clubhouse for Pinnacle Golf Club, a residential-recreational community on Cedar Creek Lake southeast of Dallas. Other notable accomplishments for Bay with previous firms include a major headquarters expansion in Westlake, Texas for a national insurance company.

“Cultivating the cura interiors offering is the natural next step for our growth,” says Gary Koerner, AIA, three’s president and senior designer. “And Sarah is the right person to lead it, bringing to her design work an abiding appreciation for each client’s unique vision, an impressive depth and breadth of experience, and a vibrant, holistic approach that complements how we approach design.”

Additional information on cura interiors can be found on the just-launched website

About three

An established global leader in boutique hotel design specializing in four- and five-star hotels, resorts, residential, country clubs and spas, three has designed such notable projects as The Peninsula in Beverly Hills, Rosewood Mayakoba in the Riviera Maya, and the groundbreaking Hotel Emma in San Antonio. The firm’s distinguished client roster includes operators such as Rosewood Hotels & Resorts, The Peninsula Group, Fairmont Hotels and Resorts, Four Seasons, Mandarin Oriental and Ritz-Carlton. The firm’s destinations are consistently ranked in Conde Nast Traveler’s Top 100 Hotels as well as Travel+Leisure’s 500 Greatest Hotels in the World. Based in Dallas, the talented staff of architects concentrates on designing unique properties of lasting significance. With more than thirty-five years of experience in the four and five star hospitality/senior living industry, three is regularly recognized by top industry awards for “best in class” designs, worldwide. For more information, please visit or call (214) 559-4080.