Moroso Opens in Houston
Moroso, a leading innovator of luxury Italian furniture, in partnership with Adam Branscum of BD Home, purveyor of contemporary furnishings, announce the opening of a 2,000 sq. ft. showroom this October at 2800 Kirby Drive in Houston, TX. This will be Moroso’s second branded showroom in the United States along with their US flagship in New York City’s SoHo Design District that opened in May, 2007. Moroso, under the artistic direction of Patrizia Moroso, is known for its global approach to creativity, linking the worlds of art, design and fashion thorough collaborations with leading international designers and artists. They currently also have showrooms in Milan, London, Cologne, Amsterdam, Singapore and Udine inItaly, where they are headquartered.  Moroso Houston is located in the Upper Kirby District’s West Ave development touted as a “one-stop shop” for design, luxury condominiums, and fine dining.
“We’ve been partnering with Moroso since 2009, and feel that the time is right to expand their presence in Houston” says Adam Branscum, “The city of Houston is host to a diverse and international demographic allowing for an environment in which a fresh and forward-thinking brand such as Moroso can thrive and excel. We are happy to be able to express a fuller presentation of the collection.”
The ground floor space will display a broad array of Moroso’s collection by Patricia Urquiola, Ron Arad, Tord Boontje, Nendo, Tokujin Yoshioka, Sebastian Herkner and others. Additionally, Moroso’s ongoing Diesel Living, by the well known fashion brand, will be highlighted. The design of the showroom will emphasize muted, neutral tones as a backdrop to Moroso’s vibrant and eclectic designs.
The grand opening of Moroso’s new store is slated for October 13th and 14th, with a special guest appearance by Patricia Urquiola.  Now one of the world’s most famous and beloved furniture designers, Urquiola first worked with Moroso in 1998. It was the successful launch of Lowland for Moroso in 2000 that enabled Urquiola to start her own design studio. Apart from the continued professional collaboration, over the years a special friendship developed between Patrizia Moroso and Patricia Urquiola. Every year, subsequently, Urquiola has launched some of her most forward looking furniture ideas with Moroso. Her seating always finds a fresh expression within a form that maintains incredible comfort. The newest pieces include (Love Me) Tender, Mathilda and Clarissa. These join the classics such Fjord from 2002 and Gentry from 2011.
