Morbern and Burch Collaborate on New Line

Morbern and Burch.Full Circle and Kinetic

Grand Rapids-based Burch Fabrics has partnered with Morbern to create the company’s first digitally-printed vinyl. The two patterns, Kinetic and Full Circle, are exclusive to Burch and designed primarily for the hospitality and healthcare markets.

“Morbern’s digital printing capabilities create crisp designs not achievable with other printing methods,” says Burch Director of Design Jenni Hohendorf. “With these designs we are able to achieve incredible color saturation.”

The two new patterns, Kinetic and Full Circle, are available now. Both patterns evoke a contemporary feel through the use of color blocking. Full Circle, as its name implies, features a circular pattern on a grid with alternating color blocks. It is available in six colorways: Cinnabar, Travertine, Lagoon, Limestone, Mulberry and Porcini. Kinetic uses a modified ogee shape, employing pinstripes and multi-tonal colors to add interest. It is also available in six colorways: Emotion, Grounded, Harmony, Oasis, Tranquil and Warmth.

About Burch

For over a century, Burch Fabrics continues to offer an extensive selection of fabrics through sophisticated design and a determined attention to detail. With a multitude of designs and styles, there’s always a Burch Fabrics option to fit the needs of any hospitality, healthcare, senior living, and contract environment. For more information, visit

About Morbern

Established in 1956, Morbern is North America’s leading designer and manufacturer of decorative vinyl upholstery for the contract, health care, hospitality, automotive and marine markets. The vertically integrated, ISO 9001:2008 certified company creates innovative vinyls that meet the challenges of the design and engineering communities, balancing performance, durability and style.

Headquartered in Cornwall, Ontario, with U.S. offices in High Point, North Carolina, it operates nine manufacturing and distribution centers across the continent. For more information, visit or connect through Facebook and Twitter.