Mohawk at Greenbuild 2019 — Sustainability is Second Nature
Mohawk Industries’ overarching theme at Greenbuild 2019, “Sustainability is Second Nature,” drives home the manufacturer’s total commitment to creating a believe in better culture across all divisions that will provide consumers and designers with the most advanced and innovative sustainable flooring solutions.
The world’s largest conference and expo dedicated to green building, Greenbuild began Nov. 19 in Atlanta and continues through Nov. 22 at the Georgia World Congress Center. Mohawk’s growing portfolio of residential and commercial flooring solutions designed to minimize environmental footprints will be exhibited in booth space 805.
“We have to reach a point where sustainable solutions for the built environment are not something we think about and talk about—but something we just do. They have to become so ingrained in our thinking that innovation and transparency are the golden standards that create a baseline from which everything else is measured,” said George Bandy Jr., Mohawk Flooring North America chief sustainability officer. “Every day at Mohawk, we approach our design and manufacturing processes with the mindset to create better products for a better world. Sustainability is simply second nature for our company.”
Greenbuild offers Mohawk the opportunity to showcase its sustainable products and share its handprinting strategy with thousands of building professionals. Mohawk Group, Mohawk Flooring and Daltile will be represented at the conference. Products featured at this year’s expo include:
- Owls, designed by Jason F. McLennan in collaboration with Mohawk Group, captures the essence of the North American birds of prey through color and patterning. This distinctive, yet versatile biophilic commercial carpet plank offers two 12″ x 36″ patterns inspired by the mottled shades of black, brown, tan and gray in the plumage of owls as they lift into the air. Owls meets the stringent requirements of Living Product Petal Certification and is produced in Glasgow, Va., at Mohawk Group’s Living Site.
- Air.o is a hypoallergenic Unified Soft Flooring (USF), which is completely recyclable at the end of its life. It does not absorb moisture, which helps prevent the growth of allergens and microbes, and is easy to clean and VOC-free. Air.o is engineered with just one material, making it 100% recyclable. Air.o is the smart soft flooring choice for homes and for the environment.
- Relaxing Floors is a 12″ x 36″ carpet plank collection designed by 13&9 in collaboration with Fractals Research and Mohawk Group based on fractal patterning found in nature. These patterns, which scientific research shows have stress-reductive qualities, have been proven to reduce stress by as much as 60%. This flooring system utilizes nature’s “building blocks” to give our eyes a break from the digital world and deliver the essence of nature to commercial spaces. Relaxing Floors is also a Living Product collection.
- EverStrand is created through one of the most innovative manufacturing processes in the world: Continuum. Through Continuum, Mohawk recycles reclaimed PET plastic bottles into the polyester fiber used to produce soft and durable residential carpet.
As the largest manufacturer of ceramic tile and natural stone products, Mohawk’s Daltile division utilizes only natural materials in its tiles, and more than 98% of the company’s manufactured products contain some level of pre-consumer recycled material. This level of commitment to sustainable manufacturing and design extends across Mohawk’s family of brands.
This year at Greenbuild, Mohawk is also highlighting its innovative virtual reality technology. The platform gives contract designers the power to envision every facet of a project’s floor plan in a fully immersive virtual experience. A more sustainable customer specification solution, Mohawk’s groundbreaking VR technology helps minimize sample waste by digitizing earlier stages of the flooring specification process.
As part of its ongoing efforts to increase its positive social handprint, Mohawk has become the largest recycler of PET soda and water bottles in North America. In 2017 alone, the flooring manufacturer diverted more than 6.2 billion plastic bottles from landfills to be recycled specifically into EverStrand. Additionally, since 2007, more than 150 million pounds of used carpet have been diverted from landfills through Mohawk’s ReCover recycling program. Mohawk also has reduced its amount of water consumption by more than 450 million gallons since 2010.
“With a strong tradition of doing the right thing, we are working to create a world where all people are valued, where health and well-being are prioritized and where sustainable use of resources drives every action,” added Bandy.
To learn more about Mohawk Industries and its commitment to believe in better sustainability and corporate social responsibility, visit MohawkSustainability.com.
Mohawk Industries is a leading global flooring manufacturer that creates products to enhance residential and commercial spaces around the world. Mohawk’s vertically integrated manufacturing and distribution processes provide competitive advantages in the production of carpet, rugs, ceramic tile, laminate, wood, stone and vinyl flooring. Our industry-leading innovation has yielded products and technologies that differentiate our brands in the marketplace and satisfy all remodeling and new construction requirements. Our brands are among the most recognized in the industry and include Mohawk, American Olean, Daltile, Durkan, Eliane, Feltex, Godfrey Hirst, IVC, Karastan, Marazzi, Pergo, Quick-Step and Unilin. During the past decade, Mohawk has transformed its business from an American carpet manufacturer into the world’s largest flooring company with operations in Australia, Brazil, Canada, Europe, India, Malaysia, Mexico, New Zealand, Russia and the United States.
Greenbuild is the world’s largest conference and expo dedicated to green building. It brings together industry leaders, experts and frontline professionals dedicated to sustainable building in their everyday work. Thousands of building professionals from all over the world will attend Greenbuild’s three days of outstanding educational sessions, renowned speakers and special seminars. More than 600 suppliers and top manufacturers of the latest green building equipment, products, services and technology will exhibit at Greenbuild. The green building movement embraces all of humanity by making sustainable buildings and environments accessible to everyone, and in doing so, benefits the natural environment all around us. The future of the human race is interlaced with the future of the planet, and the sustainable practices we celebrate and advance at Greenbuild remind us that our success as sustainability advocates, practitioners and professionals is more than a movement, it is a responsibility.