Lucida Surfaces Hires Yehuda Fisch as Regional Sales Manager

Fisch Will Oversee the Florida, Georgia, and the Carolinas, Expanding the Brand’s Footprint

Yehuda Fisch

Lucida Surfaces, designer and manufacturer of beautifully crafted and innovative flooring solutions, is pleased to announce the appointment of Yehuda Fisch as the new Regional Sales Manager in the Southeast. In this position, Fisch will spearhead the sales efforts in the Florida, Georgia, and Carolina regions, leveraging his extensive experience and expertise to drive the brand’s growth and expand the company’s presence in these thriving markets.

Following a move to Florida from his hometown in Ontario, Canada, Fisch has effectively managed the Florida sales division over the last 6 years, establishing strong relationships with architects, designers, developers, contractors, and property managers. Building on his accomplishments, Fisch will now expand sales beyond Florida, targeting Georgia and South Carolina. His diverse portfolio boasts successful collaborations on notable projects such as major fast food chains, shopping malls, hotels, and casinos.

A seasoned professional with 13 years of experience in the flooring industry, Fisch brings a wealth of knowledge to his new role. He excels in claim management and problem-solving, ensuring seamless experiences and utmost client satisfaction. His dedication and expertise have earned him accreditation from the American Institute of Architects (AIA) and the American Society of Interior Designers (ASID).

“Yehuda has consistently demonstrated exceptional leadership and industry knowledge during his tenure with Lucida Surfaces. We are confident that his expertise and passion will drive our sales success in the southeast,” said Sophie-Zacha Lameret, Chief Development Officer at Lucida Surfaces. “His dedication to providing outstanding customer service and his commitment to innovation aligns perfectly with our company values.”

Beyond his professional accomplishments, Fisch is an avid sports fan who passionately supports the Toronto Blue Jays and Toronto Maple Leafs. He also shares his passion for baseball by coaching his son’s little league team on Sundays.

As Fisch focuses on expanding sales in the Southeast, his expertise and enthusiasm are poised to make a significant impact in his new role. His appointment as Regional Sales Manager marks an exciting chapter for the company as it continues to expand its market presence and establish itself as a leader in the flooring industry.

About Lucida Surfaces

Lucida Surfaces offers beautifully crafted and innovative flooring solutions through easy and simplified snap, glue, and drop & click install options. Based in New Jersey, the brand designs, engineers, and manufactures surfaces that are durable, waterproof, long-lasting, sustainable, environmentally friendly, and sound-reducing. The brand’s core values are pillared in the customer experience: from production to design to installation with a focus on providing quality service and products to consumers, multi-family developers, architects, and designers.