LG Hausys Floors Introduces Artistry Collection


Part of the PRESTG Line, Premium LVT Collection with New M-EIR Technology Showcases the Visually Stunning of Aesthetic of Natural Wood Mixing with Metal

LG Hausys Floors is introducing a new luxury vinyl tile collection with stunningly realistic visuals and textures that creates a dramatic artistic statement for commercial interior spaces. The Artistry Collection, featuring six plank and six tile visuals, is a revolutionary addition to LG Floors’ PRESTG line of premium SPC flooring products.

Designers and trade professionals can begin exploring design possibilities with the Artistry Collection through two free resources. The Artistry Online Book, a downloadable PDF, provides product details, inspirational images, color palette information and much more. The Artistry Sample Book contains product samples showing Artistry’s mix and match capabilities with wood and metal visuals to create stunning new aesthetics. Both resources are free and can be accessed by visiting http://etc.lghausysusa.com/newsletter-subscription_01.

Products within the PRESTG line come with LG Hausys’s world-class technology and design innovations. Its Continuous-Embossed-in-Register (C-EIR) technology perfectly reproduces the beauty, texture and look of high quality woods and stone. PRESTG brings industry-leading design reproduction, high resolution printing and the ability to create a pattern size twice that of conventional flooring.  PRESTG SPC products are exceptionally durable, easy to install and 100 percent waterproof. They also contain industry-leading sound absorption properties and performance properties to prevent scratches and stains.

The Artistry Collection elevates the PRESTG line through a new, proprietary Multi-gloss Embossed-in-Register (M-EIR) technology. An innovation new to resilient flooring, M-EIR utilizes an engraving process that generates varying gloss effects. The result is a reinterpretation of natural wood and stone looks and textures unseen in LVT products today. With gloss effects ranging from matte to high luster, the Artistry Collection enables floors to achieve a truly artistic aesthetic.

The Artistry Collection brings the dynamic Mix and Match design concept to LVT flooring. Various materials, colors, finishes, patterns and textures combine to create completely new expressions that reveal a highly detailed, handcrafted look. Organic wood grain visuals are paired with the look of rustic, man-made metals, uniting wood and metal in a creative and seamless design. With the Artistry Collection, designers can specify a product that easily achieves any vision – from contemporary to industrial to residential – all with an authentic and fresh look.

“The Artistry Collection is the perfect marriage of LG’s unrivaled leadership in design, quality and manufacturing innovation,” said LG Hausys Floors Marketing Communication Manager Carol Lee.  “It is the first and only collection that brings the Mix and Match design concept to SPC flooring and offers a premium look and feel that no other manufacturer can match. As its name implies, each visual in the collection is pure artistry.”

All products in the collection come with a 20 mil wear layer and are available in either a click or glue-down option. The six plank visuals come in a 9” x 60” size.  The six tile visuals are available in a 12” x 24” size with click option, or a 24” x 24” size for the glue-down option.

Both the click and the glue-down option come with LG Hausys’s Transfer Guard technology, which prevents the visual transferring of scrape marks and floor curling that can occur after installation. They also come standard with LG’s Stone Shield high-strength surface coating for exceptional anti-scratch performance.

LG’s 5G Click method ensures PRESTG products can be fitted directly over existing flooring, shortening installation time. It also improves stability and offers significant noise reduction capabilities through a 1.5mm thick noise reduction foam. Adhering to LG Hausys’s vision for creating human-friendly and eco-conscious living spaces, each product is 100 percent FloorScore® and DIBt certified for low VOCs. They are also phthalate and heavy metal free.

The Artistry Collection marks LG Floors’ sixth LVT collection designed for office, healthcare, hospitality, education and other commercial environments.  LG offers two additional collections in sheet. More information about LG Floors is available at https://www.lghausysusa.com/flooring/index.do.

LG Hausys, one of the world’s leading providers of building and decorative materials, has been manufacturing vinyl flooring products for more than 60 years. In July, LG Hausys America announced the establishment of its LG Floors Division to serve the North American market with LG-branded resilient products spanning LVT, SPC, sports flooring and commercial sheet.

About LG Hausys America

LG Hausys America is a part of LG Hausys, one of the world’s leading providers of building and decorative materials employing more than 4,270 employees spanning the globe.  Headquartered in Atlanta, Ga., LG Hausys America uses the industry’s most advanced technology to design beautiful and functional spaces with eco-friendly and sensible products.  LG Hausys America’s business lines include surface material, flooring, vinyl coated material, sign and graphic material, and automotive components. More information about LG Hausys America is at http://www.lghausysusa.com