Landscape Forms Names Eric Swanson President of Loll Designs
Landscape Forms is pleased to announce Eric Swanson as the new President of Loll Designs, the award-winning designer and manufacturer of spirited, robust, and highly sustainable outdoor furniture.
Swanson will lead Loll Designs’ Duluth, Minnesota-based team with over twenty-two years in the industry. He joined Landscape Forms, North America’s leading designer and manufacturer of high-design site furniture, structure, LED lighting, and accessories, in 2003 as a Business Development Representative. Over the next two decades he demonstrated excellence in driving business growth, contributing significantly to Landscape Forms’ $185M business, and rising to the position of Vice President of Sales. Swanson has also been integral in the transition and integration of the newly acquired Loll Designs, and early this year he was promoted to Chief Revenue Officer of Landscape Forms, a role he will continue to hold.
According to Margie Simmons, CEO of Landscape Forms, “Swanson’s professional ascent within the company and now his appointment as President of Loll Designs is a testament to the value Landscape Forms places on career development and internal advancement. We are very happy for Eric and look forward to him leading Loll boldly forward.”
Loll Designs shares a distinctly design-forward ethos with its parent company, Landscape Forms. Recognized worldwide for its contemporary designs and innovative use of recycled plastic, Loll Designs creates durable, all-weather, and 100% recyclable made-in-America outdoor furnishings for residential and commercial applications.
“Loll Designs is a special place not only in terms of the brand and its products but also, and most importantly, because of the people,” Swanson says. “I feel right at home at Loll because our customers and team members share a deep appreciation for sustainability, good design, and above all enjoying the outdoors – all things I love.”
A native of the Chicago area, Swanson has happily called Minnesota his home for years. He holds a Bachelor of Science from the University of Wisconsin – La Crosse.
About Landscape Forms
Landscape Forms is the industry leader in integrated collections of high-design site furniture, structures, accessories, and advanced LED lighting. Since its founding in 1969 Landscape Forms has earned a reputation for excellent design, high quality products and exceptional service. The company is headquartered in Kalamazoo, Michigan, and includes Kornegay Design, located in Phoenix, Arizona, and Loll Designs, in Duluth, Minnesota, in its family of brands.  It has sales representatives throughout North America, South America, the United Kingdom, Australia, the United Arab Emirates and Asia. Landscape Forms collaborates with renowned industrial designers and consultancies, landscape architects, and architects to design and develop integrated collections of products that address emerging needs and help create a sense of place. Additionally, the company has formed global marketing partnerships with select companies that share its commitment to design. Landscape Forms has an installed base of products around the world. Clients include municipalities, transit centers, corporate, college and health care campuses; and familiar brand leaders such as Harvard University, Linked In, New York Central Park Conservancy, Bryant Park, Google, Coca Cola, Oculus, U.S. Tennis Association (USTA), Nike, National Museum of African American History (Washington, D.C.), Barclays Center, Adidas, Children’s Hospital of Philadelphia, Microsoft, and Uber. We’ve been named one of the Best Workplaces in Manufacturing & Production for 2020, 2021 and 2022 by Fortune magazine, Michigan Manufacturer of the Year for 2020 by the Michigan Manufacturers Association, and by 269 Magazine as one of Southwest Michigan’s Wonderful Workplaces.
About Loll Designs
Designed, made, and based in Duluth, Minnesota, Loll Designs – a Landscape Forms company – creates durable, all-weather, and 100% recyclable made-in-the-USA outdoor solutions for residential and commercial applications. Founded on principles of thoughtful design, the responsible use/reuse of recycled materials, and a deep appreciation for the environment, Loll embodies what it means to be a sustainable product and company. As a proud member of 1% for the Planet and a Cradle-to-Cradle certified company, Loll prioritizes a “people and nature first” approach to business. Loll’s first modern Adirondack chair has evolved into an expansive collection of maintenance-free, all weather, sustainable outdoor furniture for the Modern Lollygagger. Loll Designs has been recognized for excellence in design and a strong commitment to sustainability with multiple Good Design and Metropolis Planet Positive Awards, a Green Dot Award, Time magazine Green Design 100 Awards, and the New York House Innovative Green Award. Their mission: to inspire others to appreciate the outdoors.
