Landscape Forms Names Dyan Van Fossen Vertical Market Development Leader
North America’s largest manufacturer of premium site furniture, accessories and LED lighting has announced the appointment of Dyan Van Fossen to the newly created position of Vertical Market Development Leader. Landscape Forms Vice President of Design and Marketing, Kirt Martin, states, “Landscape Forms strives to be a resource for helping design professionals use site furniture to create great outdoor spaces. Dyan has a real passion for research, customer communication and intelligence gathering. She will be a vital member of our team as we work to develop tools for the profession.”
In her new role Ms. Van Fossen will be responsible for conducting field research and gathering insights from end-users in the university, healthcare and corporate sectors that will enable the company to deepen its understanding of these markets, grow its relationships with customers, and drive development of innovative new products by identifying unmet market needs. “It’s all about design thinking,” she explains. “Talking with end users, learning about their challenges and bringing the information back to Landscape Forms. I like being on the front lines learning about problems and being part of the team that decides what we are going to do about them.”
Ms. Van Fossen brings extensive experience from the furniture manufacturing industry to the Landscape Forms Marketing Team. As Vice President of Research and Development at La-Z-Boy Inc., she managed development and innovation for new products, developed processes and technology to improve efficiency, and set in place a “fill the funnel” system to provide a steady stream of products to the marketplace. In her prior capacity as a Director in the Creative Office and Herman Miller Red at Herman Miller Inc., she provided direction for two strategic businesses to discover breakthrough opportunities beyond the Fortune 500 company’s traditional office furniture market and, as Director of Advanced Projects, led extensive market trend research, product strategy and product opportunity identification activities. Ms. Van Fossen is a graduate of the University of Iowa with a BA in Interior Architecture.
About Landscape Forms
Landscape Forms is the industry leader in integrated collections of high-design site furniture and advanced LED lighting. Since its founding in 1969 Landscape Forms has earned a reputation for excellent design, high quality products and exceptional service. The Landscape Forms U.S. headquarters and manufacturing facility is located in Kalamazoo, Michigan with sales representatives throughout North America, South America, the United Kingdom, Australia, the United Arab Emirates and Asia. Landscape Forms collaborates with renowned industrial designers and consultancies, landscape architects, and architects to design and develop integrated collections of products that address emerging needs and help create a sense of place. Additionally, the company has formed global marketing partnerships with select companies that share its commitment to design. Landscape Forms has an installed base of products around the world. Clients include municipalities, transit centers, corporate, college and health care campuses, sites such as Orange County Great Park; and familiar brand leaders such as Boeing, Cisco Systems, Disney, Sprint, American Airlines, Herman Miller and Nike. The company was recently named by the Wall Street Journal as one of the Top 15 Small Workplaces in the US.