Landscape Forms Expands Marketing Team With New Marketing Lead for Lighting and Studio 431
Landscape Forms, North America’s premier manufacturer of site furniture, accessories and LED lighting, has announced the appointment of David Zolp as Marketing Lead for two growing areas of its business. Mr. Zolp is charged with building the company brand for Lighting, an area in which it has rapidly become an award-winning player, and for Studio 431, the Landscape Forms custom division that is a preferred source for custom engineering and manufacture on high-profile corporate, institutional and municipal projects. “We are growing,” explains Kirt Martin, Landscape Forms Vice president of Design and Marketing. “And we are very serious about becoming a resource for the industry. David’s previous experience in a highly technical industry positions him well for mastering the complexities and marketing challenges of two businesses that are important to the future of our company.”
In his new role Mr. Zolp will work with Lighting and Studio 431 Directors and the Marketing Vice President to provide turnkey dedicated resources for these two market segments. He will collaborate with the company’s Marketing Manager to develop and implement marketing plans through print and digital media, conduct research to advance understanding of niche market positioning and how to differentiate our business, partner closely with the Lighting National Sales Strategist for Lighting training, and create and launch customer experience events.
Mr. Zolp brings valuable experience from the healthcare and education sectors to his new position. As Communications Specialist at Bronson Healthcare he was project manager and liaison for multiple medical service lines and specialties, from heart, vascular and pulmonary medicine, to surgery, FastCare clinics, and occupational medicine. He developed and implemented communications plans and created content for strategic marketing materials, internal and external publications and digital media. Previously, as Assistant to the Director of Corporate Relations at Western Michigan University, he was responsible for community event management and assisted in the planning, hosting, and design and distribution of marketing materials for athletic program promotional events with up to 5,000 attendees. Mr. Zolp holds a Bachelor of Arts in Public Relations and Psychology from Western Michigan University and an Master of Science in Communications and Public Relations from Lasell College.
About Landscape Forms
Landscape Forms is the industry leader in integrated collections of high-design site furniture and advanced LED lighting. Since its founding in 1969 Landscape Forms has earned a reputation for excellent design, high quality products and exceptional service. The Landscape Forms U.S. headquarters and manufacturing facility is located in Kalamazoo, Michigan with sales representatives throughout North America, South America, the United Kingdom, Australia, the United Arab Emirates and Asia. Landscape Forms collaborates with renowned industrial designers and consultancies, landscape architects, and architects to design and develop integrated collections of products that address emerging needs and help create a sense of place. Additionally, the company has formed global marketing partnerships with select companies that share its commitment to design. Landscape Forms has an installed base of products around the world. Clients include municipalities, transit centers, corporate, college and health care campuses, sites such as Orange County Great Park; and familiar brand leaders such as Boeing, Cisco Systems, Disney, Sprint, American Airlines, Herman Miller and Nike. The company was recently named by the Wall Street Journal as one of the Top 15 Small Workplaces in the US.