Kvadrat Enters North America Independently


Leading high-end textile brand, Kvadrat brings its wide collection of sustainable design textiles and breadth of color to North America.

Danish textile brand Kvadrat marks 2021 by entering the North American market independently. Kvadrat has opened its first US office and showroom in Grand Rapids, Michigan and is set to open showrooms in Los Angeles and New York later this year. Working with esteemed designers Jonathan Olivares and Erwan Bouroullec, the new showrooms will act as strategic local hubs to serve the American market and its global clientele locally. [Check out the animated video on the Kvadrat website.]

Anders Byriel, CEO Kvadrat comments, “Through Maharam, Kvadrat collections have been available in the US for 18 years already, but now with the opening of three showrooms and with a dedicated sales force, we are excited to build our own service and distribution structure across the US. We can offer our American clients our complete product and services portfolio. The US architecture and design community, and large American enterprises have been choosing Kvadrat increasingly in the last decade and we have established a number of global collaborations with US based companies. We look forward to increasing the collaboration and dialogue with the American community and our amazing clients.”

Established in Denmark in 1968 and with deep roots in Scandinavia’s world-famous design tradition, Kvadrat has evolved into a global industry leader by pushing the aesthetic, technical and functional boundaries in commercial and residential textile design. One of the core ways that Kvadrat achieves this goal is through constant creative collaboration with artists, designers and architects across many disciplines. Kvadrat continuously improves its production techniques and the use and reuse of materials to minimize its impact on the environment, resulting in many textiles and products made out of recycled materials, either textile waste, post-consumer plastic or recycled aluminum. A specialist in unique coloring and intriguing weaves, Kvadrat’s design partnerships create high-quality, sustainable textiles and textile related products with superior longevity, reflecting a wealth of diverse skills, knowledge and international points of view with its brands; Kvadrat, Kvadrat Soft Cells, Kvadrat/Raf Simons, Kvadrat Febrik and Sahco.

The flagship showroom in Los Angeles, designed by Paris based Ronan and Erwan Bouroullec Studio is set to open in April 2021. Ronan and Erwan Bouroullec have previously designed visionary products for Kvadrat such as Clouds, Ready Made Curtain, several textiles, as well as flagship showrooms in Stockholm and Copenhagen. For the showroom in Los Angeles, Erwan Bouroullec created a two-story house within the structure, made from Douglas fir wood, textile and glass, reminiscent of pioneer homes. Shelves and hanging elements, specifically designed by Bouroullec Studio for Kvadrat have been reimagined and carefully crafted from aluminum. To celebrate this milestone, Erwan Bouroullec has developed a custom-made textile using knitting techniques and advanced computer software to dictate the pattern and depth of the design.

This summer, the flagship showroom New York, designed by California- based industrial designer Jonathan Olivares will open. An ongoing Kvadrat collaborator, who designed the Twill Weave upholstery textile, the opening will coincide with the launch of a new textile designed by Olivares called Broken Twill. For the New York showroom, the designer has imagined the space as a workshop and gallery to discover and experience Kvadrat textiles. Set across two floors, the space is carefully designed to curate Kvadrat’s product portfolios, cultural engagements, and collaborators. Filled with light, it will feature a second floor catwalk that wraps around its perimeter.

Grand Rapids, Michigan is home to the core of Kvadrat’s operation in North America. A full service hub, with warehousing, sample fulfilment, customer service and finance. A sales force for contract, industry and residential clients will be based throughout the United States.

About Kvadrat

Kvadrat was established in Denmark in 1968 and has deep roots in Scandinavia’s world-famous design tradition. A leader in design innovation, Kvadrat produces high-performance, design upholstery and curtain textiles, rugs and acoustic solutions for both commercial and residential interiors.

Our products reflect our commitment to color, quality, simplicity and innovation. We consistently push the aesthetic, technological and functional properties of textiles. In doing so, we collaborate with leading designers, architects and artists including: Miriam Bäckström, Raf Simons, Ronan and Erwan Bouroullec, Jonathan Olivares, Marc Thorpe, Thomas Demand, Olafur Eliasson, Alfredo Häberli, Akira Minagawa, Peter Saville, Roman Signer, Doshi Levien and Patricia Urquiola.

For further information: kvadrat.dk

About Kvadrat Soft Cells

Kvadrat Soft Cells creates fully customizable, high-performance acoustic solutions characterized by aesthetic excellence and exceptional versatility. In addition, we offer end-to-end project support, delivered by a global network of specialists who have been specially trained in architecture and design.

We are dedicated to pushing the aesthetic and technological boundaries of acoustic solutions. Reflecting this, Soft Cells acoustic panels set the benchmark for sustainability, flexibility and durability.

Soft Cells are used in numerous visionary architectural developments all over the world. These include: Amorepacific, Under, The Centre Pompidou, Cleveland Clinic, McKinsey New York, KKR at Hudson Yards, One World Trade Center and British Embassy Washington.


About Kvadrat/Raf Simons

The Kvadrat /Raf Simons collection brings the acclaimed designer’s exceptional sense of style to the home.

Distinguished by the innovative blending of color and materials for which he is known in the fashion world, Raf Simons’ collection of textiles and accessories for the home is by turns sophisticated and playful, and produced to the exacting standards associated with Kvadrat. Conceived as a suite of diverse yet complementary tones, weaves and textures, the textiles and accessories are suitable for use in a wide variety of interiors, and work beautifully together in a multitude of inventive combinations.

The 8 year long collaboration between Kvadrat and Raf Simons is built on a mutual appreciation for fine craftsmanship. The collection is based on materials that both reflect Kvadrat’s commitment to quality, and Raf Simons’ refined elegance.


About Sahco

Sahco became part of the Kvadrat Group in 2018. For almost 200 years, Sahco has defined exquisite taste and superior quality in the world of interiors. Combining classic design and innovation, the elegant upholstery textiles and draperies of the Sahco collection have captured the hearts of a discerning international audience. Their rich textures and refined details can be found in many beautiful homes worldwide. Appointed in 2018 when Sahco became part of Kvadrat, Design Director Anna Vilhelmine Ebbesen has renewed the collection working with celebrated designers to launch new textiles. A key collaborator at present is Vincent van Duysen, who is also responsible for the design of Kvadrat’s residential showrooms in Paris, London and the soon to be opened, Milan. Spaces in New York and Tokyo will be opened in 2022.


About Kvadrat Febrik

Kvadrat Febrik’s versatile knitted collection, innovative approach and collaborative attitude inspires designers and architects to consider textiles as a starting point for interior concepts and industrial designs. Our knitted textiles push the boundaries of technology and creativity and embody a visionary new approach to the world of upholstery. They are created with celebrated talents such as Mark Thorpe, Anderssen & Voll and Raw Color.

Established in 2013, Febrik is today partly owned by Kvadrat, a leader in design innovation.