Kirei Appoints New Sales Manager

Kate Roberts will utilize her 19 years of A&D industry expertise to oversee sales across North America

Kate Roberts

Kirei, a provider of innovative eco-friendly design materials for commercial interiors, is pleased to announce Kate Roberts has joined the company as Sales Manager. In this role—a newly-created position within the growing company—Roberts will lead and manage internal and external sales representatives, implementing processes to drive growth, open sales channels, and broaden Kirei’s relationships in the market.

“We’re grateful to have such a highly respected and accomplished industry professional lead our sales teams,” says John Stein, President of Kirei. “Her dedication to beautiful, sustainable design, as well as her inclusive spirit, has already been incredibly well-received by the Kirei community.”

With almost two decades of experience working within the architecture and design industry, Roberts has a track record for leading market growth through strategic manufacturer partnerships and client relationships. As Sales Manager, Roberts will also work closely with the architects, designers, acoustic consultants, building owners, operators and contractors specifying Kirei products.

“Prior to joining the team, I was impressed by the brand’s commitment to a sustainable future,” says Roberts. “As Sales Manager, I’m excited to champion the brand’s mission and vision of bringing innovative, functional, earth-friendly and beautiful design materials to interior designers and architects, helping create healthy, acoustically-supportive environments for inhabitants. The Kirei team is full of committed, driven people who work hard and make a conscious choice to do right every day, and I’m humbled to be a part of that.”

Roberts joins the team from Soelberg, where she previously served as Sales Manager for over seven years, leading sales efforts across North America and Canada. It was there where she honed her skills for formulating, implementing, and communicating an effective sales plan that is driven by the company vision and mission, with an end-goal of optimizing client satisfaction and brand loyalty.

Roberts’ addition to the team signals Kirei’s continued growth within the architecture and design sector. Her extensive experience will help drive Kirei’s continued momentum, chartering a positive path forward for the brand.


Since 2002, Kirei has brought beautiful, sustainable and functional design elements to interior designers, architects and end users across North America. Kirei continues its mission to “Inspire a Beautiful World” through a design ethos based on elegant and sustainable design. To date, that intrepid focus has resulted in diverting over 250 million plastic bottles from landfills, giving each bottle renewed purpose as a new design material. This mission has also provided designers with unique products and acoustic solutions to help design great spaces to live, work and play. As such, Kirei distributes EchoPanel and AKUART, decorative and functional designer acoustic products that give designers the visual and acoustic tools to create productive, healthy interiors.

The visually-dynamic and versatile EchoPanel collection of wall and ceiling panels, systems, tiles and partitions are available in standard or custom options to address various acoustic needs in commercial, retail, hospitality, healthcare and education environments. EchoPanel is manufactured by Woven Image, responsibly sourced and made from recycled materials to qualify for LEED credits and other green building or sustainability certifications and is recyclable at the end of life.

In addition, Kirei is the exclusive North American distributor of AKUART, a leader in creating infinitely customizable framed acoustic design elements with an easily changeable canvas. Made from sustainable materials and advancing visual soundscape solutions, AKUART’s four framed acoustic design elements—‘On The Wall’ acoustic wall panels; ‘Hang With Me’ suspended acoustic panels; ‘Stand By Me’ free standing acoustic wall screens; and ‘Shelter Me’ acoustic desk screens—allow designers to select from a variety of art or custom imagery. Each canvas is machine washable, bleach-cleanable and replaceable.