Kimball Announces Next Chapter of David Edward Brand
Kimball announced on Mar. 16 the next chapter of the David Edward brand, introducing a refreshed brand identity and product structure within the Kimball family, including the David Edward Collection by Kimball®. Kimball acquired the Baltimore, MD company in October 2018 with a shared commitment to quality and craftsmanship. Through this partnership, Kimball and David Edward have been able to leverage unique strengths from both businesses to create a united path for the future. This brand evolution includes a focus for the David Edward collection to reach higher levels of growth while staying true to the reputation for iconic, expressive furnishings.
The David Edward Collection by Kimball® delivers upon our ethos that timeless design enhances both workplace and public environments. We collaborate with internationally acclaimed designers to create signature products that effortlessly unite form and expression. This enduring aesthetic elevates the experience from the expected to the exquisite. These signature, boutique products add elegance and expression to the Kimball brand.
“We are extremely excited to be launching the next chapter of the iconic David Edward brand. We are bringing generations of quality, experience, and family roots together, while, honoring and enhancing the reputation of this design forward, boutique brand,” states Wendy Murray, VP, Marketing at Kimball.
Leaning on Kimball’s decades of refining and perfecting manufacturing processes, the David Edward Collection by Kimball is able to fixate on what David Edward furniture has always done best: focus on delivering interior designers and architects with original, quality pieces designed to inspire sensational interactions in unexpected places.
With Kimball as the backbone, pieces in the David Edward Collection will experience an unparalleled level of commitment to refining the particulars, and an elevated touch of ingenuity worthy of such design artistry.
Iconic style meets sensible craftsmanship in this culmination of 125 years of quality and experience. It’s time to expect a new unexpected.
Kimball, one of the most respected environmentally-conscious and forward focused furniture makers, blends state of the art technology with a rich heritage of craft, to better optimize workplace performance and enabling customers to craft a truly authentic brand experience. As a world-class design-driven company, Kimball applies its rich heritage as makers to create environments for tomorrow’s workplace. Kimball is a brand unit of Kimball International, Inc., (NASDAQ:KBAL), a publicly-traded company dedicated to its Guiding Principles and recognized as a highly trusted company and an employer of choice. Learn how Kimball is changing workspaces by visiting www.kimball.com