Karndean Designflooring Challenges Guests to “See Flooring Differently” at Surfaces

Karndean Designflooring marks the start of the 2018 show season on January 30 – February 1 at The International Surface Event in Las Vegas. Equipped with its expanded luxury vinyl product portfolio (including Korlok rigid core), a dedicated commercial space, and a busy demonstration schedule, Karndean Designflooring challenges guests to “See Flooring Differently,” not only in terms of design, product, partnership and support, but in terms of how the Karndean Designflooring philosophy will grow their businesses in 2018 and beyond.

Booth #4507 takes visitors on a journey through the history of Karndean Designflooring, starting with where it all began in 1973 in the United Kingdom. By seeking out expressive and intriguing forms in the natural world to influence unique floor designs, and combining these features with cutting edge design, the concept of a Karndean Designfloor was born. Since 1973, Karndean Designflooring has been a family-owned business, specializing in luxury vinyl flooring, and building a reputation as a trusted leader and partner. To this day, the Karndean Designflooring product development team traverses the world in search of natural inspiration to develop original product designs. One of the company’s new designs, Grey Riven Slate, will appear on the booth floor, right below a 300-pound piece of slate that inspired the design.

Each of the three award-winning formats allows Karndean Designflooring partners to “Design Flooring Differently.” By blending multiple products into one design, incorporating wayfinding and zoning, and the use of design components and inlays within the gluedown ranges, these capabilities enable retailers, architects and designers to create a floor that aesthetically enhances spaces while adding functionality. Guests will see the impact of Designflooring throughout the booth, from the floor, to retail display boards, to a room vignette designed by Katelyn Von Tickner of sérendipité design studio.

Gluedown

The Karndean Designflooring gluedown ranges offer more than 175 product choices and unlimited design possibilities across a wide variety of wear layers, sizes, and technical specifications. View all six ranges and preview new designs within the Knight Tile and Opus collections, scheduled to launch in Spring 2018.

LooseLay Longboard

Karndean LooseLay’s award-winning, multi-directional designs can be installed quickly and easily in any space with minimal adhesive required. This format is ideal for temporary spaces like pop-up shops or trade show booths – just pick up the planks and tiles for reuse at the next location. Try it for yourself in the Karndean Designflooring booth!

Korlok

The company’s latest introduction, Korlok rigid core, continues the Karndean Designflooring tradition of excellence. While typical rigid core floors contain wood fillers or composites, Korlok’s waterproof, proprietary K-Core is composed of 100% PVC to ensure a stronger, more stable core for installation over most existing hard floors without exposing subfloor imperfections. Secured at the end seams by HoldFast 5G locking technology, Karndean Designflooring is the only manufacturer to guarantee the elimination of separation failures, providing retailers, installers and consumers peace of mind. Korlok’s pre-attached acoustic foam backing not only reduces sound transmission by 22dB, but it retains its shape after being compressed, and does not have nooks that pool water or encourage bacterial growth. Both Korlok and LooseLay Longboard were the recipients of a 2017 Good Design™ Award by The Chicago Athenaeum: Museum of Architecture and Design.

The ability to “design flooring differently” allows retailers to “sell flooring differently.” Each Karndean Designflooring display board is designed to take the guesswork out of selling by giving a visual representation of the impact of Designflooring.

By partnering with Karndean Designflooring, customers will see the positive impact of “purchasing flooring differently,” including stellar personalized service, quick order turnaround and low claims rates. Prospective partners can learn more from retailer testimonials and Karndean Designflooring representatives in the booth.

Demonstrations to show guests how to “install flooring differently” will be held on both January 30 and 31. See just how easily “Everything Clicks with Korlok” at 11 AM and 3 PM in booth #4507. Additional product demonstration and design clinics include “Increase Margin with Designflooring” at 10 AM and 2 PM, and “Minimum Installation Time, Maximum Impact” at 1 PM and 4 PM.

About Karndean Designflooring

At Karndean Designflooring, we see flooring differently. We believe in creating spaces that inspire a personal connection. We focus on sourcing natural products, enhancing their character, and developing floors that are beautifully designed and easily designable. By offering a wide range of colors, textures and finishes, our products allow you to create looks that are unique to your home or business and are guaranteed to last. With a passion for creating floors which are both stylish and practical, we’re here to help customers find the right floor for their space, needs and unique style.

For more information about the company, and to view its full range of flooring products, please visit www.karndean.com, or follow us on Facebook (http://www.facebook.com/KarndeanDesignflooring), Twitter Residential (http://www.twitter.com/KarndeanFloors) or Twitter Commercial (http://www.twitter.com/KarndeanComm).