Juniper Appoints Leaders in Design & Sales

Kicking off its 10th anniversary year, Juniper, the American design and manufacturing company dedicated to producing thoughtfully-designed and meticulously engineered lighting solutions, has named new leadership in two key divisions of the company. Rodolfo Agrella will lead branding and product design direction as Creative Director and Ana Granados will manage design trade relationships as Sales Director.

“We are proud of Juniper’s growth over the past ten years, and investing in our leadership will fortify our position as a leader in exceptional American lighting design,” says CEO and Founder of Juniper, Shant Madjarian. “We have great confidence in both Rodolfo and Ana and look forward to seeing them develop in their roles.”

Rodolfo Agrella

As Creative Director, Rodolfo Agrella brings a diverse portfolio of award winning products, campaigns, and immersive spaces that reflect his modern, tropic-inflected lexicon. Agrella’s work has appeared in the world’s most renowned platforms for design including Milan’s Salone Internazionale del Mobile, New York City’s MAD Museum and Wanted Design Manhattan, for which he served as Exhibition Designer, overseeing visual aspects of the merger with ICFF. He is passionate about the intersection of technological innovation, materiality, and a playful sensibility, and will oversee Juniper’s expansion in these areas.

Ana Granados

Ana Granados joins Juniper as Sales Director, with a tremendous industry presence that she developed over fifteen years in brand building and business development for esteemed Spanish design brands including the Trade Commision of Spain, Gandia Blasco, Marset, and Cosentino, where she led hospitality division sales. She holds a Masters Degree in International Business Development as well as a Law Degree from Granada University in Spain. Granados will direct Juniper’s sales division, leading business development globally for the company.

Both Agrella and Granados will be based at the company’s newly opened New York City showroom in Soho.  For more information or to visit Juniper’s facilities, please visit WWW.JUNIPER-DESIGN.COM.

Juniper is a design and manufacturing company dedicated to producing thoughtfully-designed and meticulously engineered lighting solutions. Since its time as an early pioneer in the Brooklyn lighting scene, Juniper has created simple, high quality fixtures through a philosophy of reduction, user experience and technological advancement. The company is as much a provider of services as it is products, as the Juniper team works closely with clients to develop individualized solutions to fit their needs. In 2020, Juniper completed renovation on a 100-year old mill building on the Quinnipiac River in Southington, CT, transforming it into a state-of-art manufacturing center and new company headquarters. And, a new showroom in Soho provides a continuous link to the New York design community. Juniper’s collection of advanced LED lighting is used in retail, office, residential and hospitality spaces worldwide.